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Chang Hee Park
Chang Hee Park
School of Management, Binghamton University (SUNY)
Verified email at binghamton.edu
Title
Cited by
Cited by
Year
Investigating Purchase Conversion by Uncovering Online Visit Patterns
CH Park, YH Park
Marketing Science 35 (6), 894-914, 2016
592016
The Effect of Relationship and Transactional Characteristics on Customer Retention in Emerging Online Markets
AK Jaiswal, R Niraj, CH Park, MK Agarwal
Journal of Business Research 92, 25-35, 2018
582018
The Effects of Mobile Promotions on Customer Purchase Dynamics
CH Park, YH Park, DA Schweidel
International Journal of Research in Marketing, 2018
482018
Online Purchase Paths and Conversion Dynamics across Multiple Websites
CH Park
Journal of Retailing 93 (3), 253-265, 2017
382017
A Multi-category Customer Base Analysis
CH Park, YH Park, DA Schweidel
International Journal of Research in Marketing 31 (3), 266-279, 2014
332014
The Order Effect of Advertisers on Consumer Search Behavior in Sponsored Search Markets
CH Park, MK Agarwal
Journal of Business Research 84, 24-33, 2018
182018
Modelling Member Behaviour in Online User‐Generated Content Sites: A Semiparametric Bayesian Approach
YH Park, CH Park, P Ghosh
Journal of the Royal Statistical Society: Series A (Statistics in Society …, 2011
72011
The dark side of up-selling promotions: Evidence from an analysis of cross-brand purchase behavior
CH Park, TJ Yoon
Journal of Retailing 98 (4), 647-666, 2022
62022
The impact of a manufacturer’s financial liquidity on its market strategies and pricing and promotion decisions in retail grocery markets
MK Agarwal, Z Ma, CH Park, Y Zheng
Journal of Business Research 142, 844-857, 2022
52022
Friend or foe? The impact of refurbished products in markets with network effects and standards competition
Y Zheng, Q Wang, CH Park
Journal of Operations Management, 2023
12023
Erratum to “A Multi-category Customer Base Analysis,” International Journal of Research in Marketing, 31 (3), 266–279
CH Park, YH Park, DA Schweidel
International Journal of Research in Marketing 3 (33), 707, 2016
2016
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Articles 1–11