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Ahmed Eldegwy
Ahmed Eldegwy
October University for Modern Sciences and Arts (MSA)
Verified email at msa.eun.eg
Title
Cited by
Cited by
Year
How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity
A Eldegwy, TH Elsharnouby, W Kortam
International Journal of Educational Management 32 (5), 912-930, 2018
722018
Like father like son: the role of similar-education parents in their children’s university choice
A Eldegwy, TH Elsharnouby, W Kortam
Journal of Marketing for Higher Education, 1-20, 2022
132022
Blue blood students of occupational dynasties and their university choice: the moderating role of parent–child occupational following
A Eldegwy, TH Elsharnouby, W Kortam
Journal of Marketing for Higher Education, 1-24, 2023
32023
The role of University Social Augmenters in enhancing University Brand Preference and Student Actual Enrollment
A Eldegwy, TH Elsharnouby
Academy of Marketing 52, The ISBN: 978-1-5272-4262-3, 2019
32019
The Rising Veto Power of the Checkbook: An Empirical Investigation of Parents' Impacts on Their Children's University Enrollment
A Eldegwy, TH Elsharnouby, W Kortam
International Journal of Customer Relationship Marketing and Management …, 2022
22022
University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract
A Eldegwy, TH Elsharnouby, W Kortam
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
22019
The impact of involved parent’s campus site visits on children’s university enrolment
A Eldegwy, TH Elsharnouby, W Kortam
British Academy of Management, 2021
12021
University Staff-new Student online interaction Amid The Covid-19 Pandemic
A ELdegwy, T Elsharnouby, W Kortam
ANZAMAC Conference 2022 proceedings 1 (ISSN:1447-3275), 408-409, 2022
2022
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