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Kevin K. Byon
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Development of a scale measuring destination image
KK Byon, JJ Zhang
Marketing Intelligence & Planning 28 (4), 508-532, 2010
3732010
Impact of core and peripheral service quality on consumption behavior of professional team sport spectators as mediated by perceived value
KK Byon, JJ Zhang, TA Baker
European Sport Management Quarterly 13 (2), 232-263, 2013
2032013
Structural relationships among involvement, destination brand equity, satisfaction and destination visit intentions: The case of Japanese outbound travelers
SH Kim, HS Han, S Holland, KK Byon
Journal of vacation marketing 15 (4), 349-365, 2009
1762009
Integrating event image, satisfaction, and behavioral intention: Small-scale marathon event.
SKSK Koo, KK Byon, TA Baker III
Sport marketing quarterly 23 (3), 2014
1702014
Sport as a vehicle for socialization and maintenance of cultural identity: International students attending American universities
JT Allen, DD Drane, KK Byon, RS Mohn
Sport Management Review 13 (4), 421-434, 2010
1562010
Customer-to-customer value co-creation and co-destruction in sporting events
K Kim, KK Byon, W Baek
The Service Industries Journal 40 (9-10), 633-655, 2020
1412020
Dimensions of general market demand associated with professional team sports: Development of a scale
KK Byon, JJ Zhang, DP Connaughton
Sport Management Review 13 (2), 142-157, 2010
1142010
Antecedents and consequence associated with esports gameplay
W Jang, KK Byon
International Journal of Sports Marketing and Sponsorship 21 (1), 1-22, 2020
1132020
Antecedents of esports gameplay intention: Genre as a moderator
WW Jang, KK Byon
Computers in Human Behavior 109, 106336, 2020
962020
Golf product advertising value, attitude toward advertising and brand, and purchase intention
Y Lee, KK Byon, R Ammon, SBR Park
Social Behavior and Personality: an international journal 44 (5), 785-800, 2016
812016
Identifying critical factors in sport consumption decision making of millennial sport fans: mixed-methods approach
BH Yim, KK Byon, TA Baker, JJ Zhang
European Sport Management Quarterly 21 (4), 484-503, 2021
732021
Marketing murderball: the influence of spectator motivation factors on sports consumption behaviours of wheelchair rugby spectators
KK Byon, M Cottingham, MS Carroll
International Journal of Sports Marketing and Sponsorship 12 (1), 71-89, 2010
702010
To tweet or not to tweet: The effects of social media endorsements on unfamiliar sport brands and athlete endorsers
NT Brison, KK Byon, TA Baker III
Innovation 18 (3), 309-326, 2016
572016
Social motivations and consumption behavior of spectators attending a Formula One motor-racing event
SK Kim, KK Byon, JG Yu, JJ Zhang, C Kim
Social Behavior and Personality: an international journal 41 (8), 1359-1377, 2013
572013
Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast
WW Jang, KK Byon, TA Baker III, Y Tsuji
Sport, Business and Management: An International Journal 11 (1), 89-108, 2021
552021
The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations: Moderating effect of indentification with the team.
BH Yim, KK Byon
Sport Marketing Quarterly 27 (2), 2018
542018
A Qualitative Examination of Disability Sport Executives' Perceptions of Sport Promotion and the Acquisition of Sponsors.
M Cottingham, B Gearity, K Byon
Sport Marketing Quarterly 22 (2), 2013
542013
Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and consumer citizenship behaviors
KA Kim, KK Byon, W Baek, AS Williams
International Journal of Hospitality Management 82, 318-325, 2019
512019
Service quality, perceived value, and fan engagement: Case of Shanghai Formula One racing
CW Jones, KK Byon, H Huang
Sport Marketing Quarterly 28 (2), 63-76, 2019
492019
Sportscape, emotion, and behavioral intention: a case of the big four US-based major sport leagues
W Jang, KK Byon, BH Yim
European Sport Management Quarterly 20 (3), 321-343, 2020
452020
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