| Brands as intentional agents framework: How perceived intentions and ability can map brand perception N Kervyn, ST Fiske, C Malone Journal of consumer psychology 22 (2), 166-176, 2012 | 773 | 2012 |
| The HUMAN Brand: How we relate to people, products, and companies C Malone, ST Fiske John Wiley & Sons, 2013 | 167 | 2013 |
| Not all disasters are equal in the public's eye: The negativity effect on warmth in brand perception N Kervyn, E Chan, C Malone, A Korpusik, O Ybarra Social cognition 32 (3), 256-275, 2014 | 60 | 2014 |
| Social perception of brands: Warmth and competence define images of both brands and social groups N Kervyn, ST Fiske, C Malone Consumer Psychology Review 5 (1), 51-68, 2022 | 50 | 2022 |
| Brands as intentional agents: Our response to commentaries ST Fiske, C Malone, N Kervyn Journal of Consumer Psychology 22 (2), 205-207, 2012 | 49 | 2012 |
| The impact of perceptions of politician brand warmth and competence on voting intentions AM Bennett, C Malone, K Cheatham, N Saligram Journal of Product & Brand Management 28 (2), 256-273, 2019 | 25 | 2019 |
| The HUMAN Brand: Medir y mejorar la experiencia del cliente C Malone, ST Fiske Profit Editorial, 2019 | 8 | 2019 |
| It's the Mindset, Not the Technology: The Grass Roots, Spain Case Study RR Cayolla, SM Martín, C Malone Handbook of research on developing a post-pandemic paradigm for virtual …, 2021 | 1 | 2021 |
| Social perception of brands: Warmth and competence define images of both brands and social groups. N Kervyn de Meerendré, ST Fiske, C Malone Consumer Psychology Review, 2476, 2022 | | 2022 |
| Brands Are People Too! Harnessing the Power of Brand Warmth and Competence C Malone, J Avery, ST Fiske | | 2011 |
