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Miguel Brendl
Miguel Brendl
Professor of Marketing
Verified email at unibas.ch - Homepage
Title
Cited by
Cited by
Year
Principles of judging valence: What makes events positive or negative?
CM Brendl, ET Higgins
Advances in experimental social psychology 28, 95-160, 1996
4871996
Constraining theories of embodied cognition
AB Markman, CM Brendl
Psychological science 16 (1), 6-10, 2005
4642005
Accessibility and applicability: Some" activation rules" influencing judgment
ET Higgins, CM Brendl
Journal of Experimental Social Psychology 31 (3), 218-243, 1995
4561995
How do indirect measures of evaluation work? Evaluating the inference of prejudice in the Implicit Association Test.
CM Brendl, AB Markman, C Messner
Journal of personality and social psychology 81 (5), 760, 2001
4382001
The devaluation effect: Activating a need devalues unrelated objects
CM Brendl, AB Markman, C Messner
Journal of Consumer Research 29 (4), 463-473, 2003
3022003
The influence of goals on value and choice
AB Markman, CM Brendl
Psychology of learning and motivation 39, 97-128, 2000
2482000
Name letter branding: Valence transfers when product specific needs are active
CM Brendl, A Chattopadhyay, BW Pelham, M Carvallo
Journal of Consumer Research 32 (3), 405-415, 2005
2092005
Sensitivity to varying gains and losses: The role of self-discrepancies and event framing.
CM Brendl, ET Higgins, KM Lemm
Journal of personality and social psychology 69 (6), 1028, 1995
2071995
Stuck in the middle: The psychophysics of goal pursuit
A Bonezzi, CM Brendl, M De Angelis
Psychological science 22 (5), 607-612, 2011
2042011
Indirectly measuring evaluations of several attitude objects in relation to a neutral reference point
CM Brendl, AB Markman, C Messner
Journal of Experimental Social Psychology 41 (4), 346-368, 2005
1192005
Wanting, liking, and preference construction.
X Dai, CM Brendl, D Ariely
Emotion 10 (3), 324, 2010
1082010
Best research practices for using the Implicit Association Test
AG Greenwald, M Brendl, H Cai, D Cvencek, JF Dovidio, M Friese, ...
Behavior research methods, 1-20, 2021
962021
The value heuristic in judgments of relative frequency
X Dai, K Wertenbroch, CM Brendl
Psychological Science 19 (1), 18-19, 2008
912008
Devaluation of goal-unrelated choice options
CM Brendl, AB Markman, C Messner
Journal of Consumer Research 29 (463), 73, 2003
822003
The offer framing effect: Choosing single versus bundled offerings affects variety seeking
M Mittelman, EB Andrade, A Chattopadhyay, CM Brendl
Journal of Consumer Research 41 (4), 953-964, 2014
662014
Goals, policies, preferences, and actions
AB Markman, CM Brendl
Applying social cognition to consumer-focused strategy, 183-199, 2006
482006
The Implicit Association Test at age 20: What is known and what is not known about implicit bias
AG Greenwald, M Brendl, H Cai, D Cvencek, J Dovidio, M Friese, A Hahn, ...
PsyArXiv, 2020
442020
Do hedonic motives moderate regulatory focus motives? Evidence from the framing of persuasive messages.
P Malaviya, CM Brendl
Journal of Personality and Social Psychology 106 (1), 1, 2014
422014
Preference and the specificity of goals.
AB Markman, CM Brendl, K Kim
Emotion 7 (3), 680, 2007
422007
Mentale Buchhaltung als Selbst-Regulation: Representativität für ziel-geleitete Kategorien [Mental accounting as self-regulation: Representativeness to goal-derived categories]
CM Brendl, AB Markman, ET Higgins
Zeitschrift fuer Sozialpsychologie 29, 89-104, 1998
421998
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Articles 1–20