| Business model innovation vs replication: financial performance implications of strategic emphases J Aspara, J Hietanen, H Tikkanen Journal of Strategic Marketing 18 (1), 39-56, 2010 | 394 | 2010 |
| Corporate business model transformation and inter-organizational cognition: The case of Nokia J Aspara, JA Lamberg, A Laukia, H Tikkanen Long range planning 46 (6), 459-474, 2013 | 375 | 2013 |
| Cause marketing effectiveness and the moderating role of price discounts M Andrews, X Luo, Z Fang, J Aspara Journal of Marketing 78 (6), 120-142, 2014 | 299 | 2014 |
| Strategic management of business model transformation: lessons from Nokia J Aspara, JA Lamberg, A Laukia, H Tikkanen Management Decision 49 (4), 622-647, 2011 | 282 | 2011 |
| What counts versus what can be counted: The complex interplay of market orientation and marketing performance measurement J Frösén, J Luoma, M Jaakkola, H Tikkanen, J Aspara Journal of Marketing 80 (3), 60-78, 2016 | 250 | 2016 |
| Group-buying deal popularity X Luo, M Andrews, Y Song, J Aspara Journal of Marketing 78 (2), 20-33, 2014 | 173 | 2014 |
| Strategisen markkinoinnin perusteet H Tikkanen, J Aspara, P Parvinen | 160 | 2007 |
| Struggles in organizational attempts to adopt new branding logics: The case of a marketizing university J Aspara, HM Aula, J Tienari, H Tikkanen Consumption Markets & Culture 17 (6), 522-552, 2014 | 102 | 2014 |
| Significance of corporate brand for business-to-business companies J Aspara, H Tikkanen The Marketing Review 8 (1), 43-60, 2008 | 90 | 2008 |
| Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications J Aspara, H Tikkanen Journal of Business Research 66 (5), 593-602, 2013 | 85 | 2013 |
| Individuals’ affect-based motivations to invest in stocks: Beyond expected financial returns and risks J Aspara, H Tikkanen Journal of Behavioral Finance 12 (2), 78-89, 2011 | 83 | 2011 |
| Interactions of individuals' company-related attitudes and their buying of companies' stocks and products J Aspara, H Tikkanen The journal of behavioral finance 9 (2), 85-94, 2008 | 76 | 2008 |
| Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes J Aspara, H Tikkanen, E Pöntiskoski, P Järvensivu European Journal of Marketing 45 (4), 596-630, 2011 | 68 | 2011 |
| The role of product and brand perceptions in stock investing: Effects on investment considerations, optimism and confidence J Aspara Journal of Behavioral Finance 14 (3), 195-212, 2013 | 67 | 2013 |
| Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour J Aspara, H Tikkanen European Journal of Marketing 45 (9/10), 1446-1469, 2011 | 62 | 2011 |
| Explaining corporate short-termism: Self-reinforcing processes and biases among investors, the media and corporate managers J Aspara, K Pajunen, H Tikkanen, R Tainio Socio-Economic Review 12 (4), 667-693, 2014 | 60 | 2014 |
| Do institutional investors pay attention to customer satisfaction and why? X Luo, R Zhang, W Zhang, J Aspara Journal of the Academy of Marketing Science 42, 119-136, 2014 | 60 | 2014 |
| Consumers' stock preferences beyond expected financial returns: the influence of product and brand evaluations J Aspara, H Tikkanen International Journal of Bank Marketing 28 (3), 193-221, 2010 | 59 | 2010 |
| Awareness, action and context‐specificity of blue ocean practices in sales management P Parvinen, J Aspara, J Hietanen, S Kajalo Management Decision 49 (8), 1218-1234, 2011 | 56 | 2011 |
| Can advertising investments counter the negative impact of shareholder complaints on firm value? S Wies, AOI Hoffmann, J Aspara, JME Pennings Journal of Marketing 83 (4), 58-80, 2019 | 53 | 2019 |
