| Business model innovation vs replication: financial performance implications of strategic emphases J Aspara, J Hietanen, H Tikkanen Journal of Strategic Marketing 18 (1), 39-56, 2010 | 238 | 2010 |
| Corporate business model transformation and inter-organizational cognition: The case of Nokia J Aspara, JA Lamberg, A Laukia, H Tikkanen Long range planning 46 (6), 459-474, 2013 | 232 | 2013 |
| Strategic management of business model transformation: lessons from Nokia J Aspara, JA Lamberg, A Laukia, H Tikkanen Management Decision, 2011 | 209 | 2011 |
| Cause marketing effectiveness and the moderating role of price discounts M Andrews, X Luo, Z Fang, J Aspara Journal of Marketing 78 (6), 120-142, 2014 | 160 | 2014 |
| Strategisen markkinoinnin perusteet H Tikkanen, J Aspara, P Parvinen Talentum, 2007 | 134 | 2007 |
| What counts versus what can be counted: The complex interplay of market orientation and marketing performance measurement J Frösén, J Luoma, M Jaakkola, H Tikkanen, J Aspara Journal of Marketing 80 (3), 60-78, 2016 | 130 | 2016 |
| Group-buying deal popularity X Luo, M Andrews, Y Song, J Aspara Journal of Marketing 78 (2), 20-33, 2014 | 120 | 2014 |
| Struggles in organizational attempts to adopt new branding logics: the case of a marketizing university J Aspara, HM Aula, J Tienari, H Tikkanen Consumption Markets & Culture 17 (6), 522-552, 2014 | 69 | 2014 |
| Significance of corporate brand for business-to-business companies J Aspara, H Tikkanen The Marketing Review 8 (1), 43-60, 2008 | 65 | 2008 |
| Interactions of individuals' company-related attitudes and their buying of companies' stocks and products J Aspara, H Tikkanen The journal of behavioral finance 9 (2), 85-94, 2008 | 58 | 2008 |
| Individuals’ affect-based motivations to invest in stocks: Beyond expected financial returns and risks J Aspara, H Tikkanen Journal of Behavioral Finance 12 (2), 78-89, 2011 | 56 | 2011 |
| Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications J Aspara, H Tikkanen Journal of Business Research 66 (5), 593-602, 2013 | 52 | 2013 |
| Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour J Aspara, H Tikkanen European Journal of Marketing 45 (9-10), 1446-1469, 2011 | 49 | 2011 |
| Exploration and exploitation across three resource classes J Aspara, H Tikkanen, E Pöntiskoski, P Järvensivu European Journal of Marketing, 2011 | 48 | 2011 |
| Consumers' stock preferences beyond expected financial returns J Aspara, H Tikkanen International Journal of Bank Marketing, 2010 | 48 | 2010 |
| Explaining corporate short-termism: Self-reinforcing processes and biases among investors, the media and corporate managers J Aspara, K Pajunen, H Tikkanen, R Tainio Socio-Economic Review 12 (4), 667-693, 2014 | 46 | 2014 |
| The role of company affect in stock investments: towards blind, undemanding, noncomparative and committed love J Aspara, H Tikkanen Journal of Behavioral Finance 11 (2), 103-113, 2010 | 42 | 2010 |
| Awareness, action and context‐specificity of blue ocean practices in sales management P Parvinen, J Aspara, J Hietanen, S Kajalo Management Decision, 2011 | 39 | 2011 |
| Adoption of corporate branding by managers: Case of a Nordic business-to-business company J Aspara, H Tikkanen Journal of Brand Management 16 (1-2), 80-91, 2008 | 37 | 2008 |
| A theory of affective self-affinity: Definitions and application to a company and its business J Aspara, R Olkkonen, H Tikkanen, J Moisander, P Parvinen Academy of Marketing Science Review 2008, 1, 2008 | 36 | 2008 |
