Jaakko Aspara, Professor, Dr. Dr.
Jaakko Aspara, Professor, Dr. Dr.
Neoma Business School, Reims, France; Hanken School of Economics, Helsinki, Finland
Verified email at neoma-bs.fr
Cited by
Cited by
Business model innovation vs replication: financial performance implications of strategic emphases
J Aspara, J Hietanen, H Tikkanen
Journal of Strategic Marketing 18 (1), 39-56, 2010
Corporate business model transformation and inter-organizational cognition: The case of Nokia
J Aspara, JA Lamberg, A Laukia, H Tikkanen
Long Range Planning 46 (6), 459-474, 2013
Strategic management of business model transformation: lessons from Nokia
J Aspara, JA Lamberg, A Laukia, H Tikkanen
Management Decision, 2011
Cause marketing effectiveness and the moderating role of price discounts
M Andrews, X Luo, Z Fang, J Aspara
Journal of Marketing 78 (6), 120-142, 2014
What counts versus what can be counted: The complex interplay of market orientation and marketing performance measurement
J Frösén, J Luoma, M Jaakkola, H Tikkanen, J Aspara
Journal of Marketing 80 (3), 60-78, 2016
Strategisen markkinoinnin perusteet
H Tikkanen, J Aspara, P Parvinen
Group-buying deal popularity
X Luo, M Andrews, Y Song, J Aspara
Journal of Marketing 78 (2), 20-33, 2014
Struggles in organizational attempts to adopt new branding logics: the case of a marketizing university
J Aspara, HM Aula, J Tienari, H Tikkanen
Consumption Markets & Culture 17 (6), 522-552, 2014
Individuals’ affect-based motivations to invest in stocks: Beyond expected financial returns and risks
J Aspara, H Tikkanen
Journal of Behavioral Finance 12 (2), 78-89, 2011
Interactions of individuals' company-related attitudes and their buying of companies' stocks and products
J Aspara, H Tikkanen
The journal of behavioral finance 9 (2), 85-94, 2008
Significance of corporate brand for business-to-business companies
J Aspara, H Tikkanen
The Marketing Review 8 (1), 43-60, 2008
Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications
J Aspara, H Tikkanen
Journal of Business Research 66 (5), 593-602, 2013
Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes
J Aspara, H Tikkanen, E Pöntiskoski, P Järvensivu
European Journal of Marketing, 2011
Consumers' stock preferences beyond expected financial returns: the influence of product and brand evaluations
J Aspara, H Tikkanen
International Journal of Bank Marketing, 2010
Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour
J Aspara, H Tikkanen
European Journal of Marketing, 2011
Explaining corporate short-termism: Self-reinforcing processes and biases among investors, the media and corporate managers
J Aspara, K Pajunen, H Tikkanen, R Tainio
Socio-Economic Review 12 (4), 667-693, 2014
The role of product and brand perceptions in stock investing: Effects on investment considerations, optimism and confidence
J Aspara
Journal of Behavioral Finance 14 (3), 195-212, 2013
Awareness, action and context‐specificity of blue ocean practices in sales management
P Parvinen, J Aspara, J Hietanen, S Kajalo
Management Decision, 2011
The role of company affect in stock investments: towards blind, undemanding, noncomparative and committed love
J Aspara, H Tikkanen
Journal of Behavioral Finance 11 (2), 103-113, 2010
A theory of affective self-affinity: Definitions and application to a company and its business
J Aspara, R Olkkonen, H Tikkanen, J Moisander, P Parvinen
Academy of Marketing Science Review 2008, 1, 2008
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