Jaakko Aspara
Jaakko Aspara
Christian Grönroos Professor of Marketing, Hanken Swedish School of Economics
Geverifieerd e-mailadres voor hanken.fi
TitelGeciteerd doorJaar
Business model innovation vs replication: financial performance implications of strategic emphases
J Aspara, J Hietanen, H Tikkanen
Journal of Strategic Marketing 18 (1), 39-56, 2010
Strategic management of business model transformation: lessons from Nokia
J Aspara, JA Lamberg, A Laukia, H Tikkanen
Management Decision 49 (4), 622-647, 2011
Corporate business model transformation and inter-organizational cognition: the case of Nokia
J Aspara, JA Lamberg, A Laukia, H Tikkanen
Long Range Planning 46 (6), 459-474, 2013
Strategisen markkinoinnin perusteet
J Aspara, P Parvinen, H Tikkanen
Jyväskylä: Talentum Media Oy, 2007
Strategisen markkinoinnin perusteet
H Tikkanen, J Aspara, P Parvinen
Talentum, 2007
Cause Marketing Effectiveness and the Moderating Role of Price Discounts
M Andrews, X Luo, Z Fang, J Aspara
Journal of Marketing 78 (6), 120-142, 2014
Group-Buying Deal Popularity
X Luo, M Andrews, Y Song, J Aspara
Journal of Marketing 78 (2), 20-33, 2014
Significance of corporate brand for business-to-business companies
J Aspara, H Tikkanen
The Marketing Review 8 (1), 43-60, 2008
Interactions of individuals' company-related attitudes and their buying of companies' stocks and products
J Aspara, H Tikkanen
The Journal of Behavioral Finance 9 (2), 85-94, 2008
Struggles in organizational attempts to adopt new branding logics: the case of a marketizing university
J Aspara, HM Aula, J Tienari, H Tikkanen
Consumption Markets & Culture 17 (6), 522-552, 2014
Individuals’ affect-based motivations to invest in stocks: Beyond expected financial returns and risks
J Aspara, H Tikkanen
Journal of Behavioral Finance 12 (2), 78-89, 2011
Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications
J Aspara, H Tikkanen
Journal of Business Research 66 (5), 593-602, 2013
Consumers' stock preferences beyond expected financial returns: The influence of product and brand evaluations
J Aspara, H Tikkanen
International Journal of Bank Marketing 28 (3), 193-221, 2010
Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes
J Aspara, H Tikkanen, E Pöntiskoski, P Järvensivu
European Journal of Marketing 45 (4), 596-630, 2011
Explaining Corporate Short-Termism? Self-Reinforcing Processes and Biases Among Investors, Media, and Corporate Managers
J Aspara, KT Pajunen, H Tikkanen, R Tainio
Self-Reinforcing Processes and Biases Among Investors, Media, and Corporate …, 2012
Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour
J Aspara, H Tikkanen
European Journal of Marketing 45 (9/10), 1446-1469, 2011
A theory of affective self-affinity: Definitions and application to a company and its business
J Aspara, R Olkkonen, H Tikkanen, J Moisander, P Parvinen
Academy of Marketing Science Review 12 (3), 1-37, 2008
The Role of Company Affect in Stock Investments: Towards Blind, Undemanding, Noncomparative and Committed Love
J Aspara, H Tikkanen
Journal of Behavioral Finance 11 (2), 103-113, 2010
Aesthetics of stock investments
J Aspara
Consumption, Markets and Culture 12 (2), 99-131, 2009
Awareness, action and context-specificity of blue ocean practices in sales management
P Parvinen, J Aspara, J Hietanen, S Kajalo
Management Decision 49 (8), 1218-1234, 2011
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