| The influence of cause-related marketing on consumer choice: does one good turn deserve another? MJ Barone, AD Miyazaki, KA Taylor Journal of the academy of marketing Science 28 (2), 248-262, 2000 | 1830 | 2000 |
| A regret theory approach to assessing consumer satisfaction K Taylor Marketing Letters 8 (2), 229-238, 1997 | 266 | 1997 |
| Researcher interaction biases and business ethics research: Respondent reactions to researcher characteristics AD Miyazaki, KA Taylor Journal of business ethics 81 (4), 779-795, 2008 | 167 | 2008 |
| Marketing yourself in the competitive job market: an innovative course preparing undergraduates for marketing careers KA Taylor Journal of Marketing Education 25 (2), 97-107, 2003 | 96 | 2003 |
| Testing credit and blame attributions as explanation for choices under ambiguity KA Taylor Organizational Behavior and Human Decision Processes 64 (2), 128-137, 1995 | 74 | 1995 |
| Cultural differences in conflict resolution strategies: A US–Mexico comparison C Gomez, KA Taylor International Journal of Cross Cultural Management 18 (1), 33-51, 2018 | 56 | 2018 |
| Creating Thoughtful Salespeople: Experiential Learning to Improve Critical Thinking Skills in Traditional and Online Sales Education CMO Alvarez, KA Taylor, NA Rauseo Marketing Education Review 25 (3), 233-243, 2015 | 54 | 2015 |
| Teaching the art of negotiation: improving students' negotiating confidence and perceptions of effectiveness KA Taylor, J Mesmer-Magnus, TM Burns Journal of Education for Business 83 (3), 135-140, 2008 | 52 | 2008 |
| The case for greater agency involvement in strategic partnerships J Harris, KA Taylor Journal of Advertising Research 43 (4), 346-352, 2003 | 22 | 2003 |
| The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes CMO Alvarez, KA Taylor, C Gomez Journal of Business Research 72, 158-167, 2017 | 18 | 2017 |
| Living 'Light Green': The Limits and Lived Experiences of Green Motherhood JN Knibb, KA Taylor Qualitative Market Research: An international Journal 20 (3), 2017 | 18 | 2017 |
| Changes in pre-and post-purchase evaluative criteria: Exploring the impact on consumer (dis) satisfaction KA Taylor, MJ Burns Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 1999 | 18 | 1999 |
| The new world of philanthropy: How changing financial behavior, public policies, and COVID‐19 affect nonprofit fundraising and marketing E Van Steenburg, NA Anaza, A Ashhar, A Barrios, AR Deutsch, ... Journal of Consumer Affairs 56 (3), 1079-1105, 2022 | 17 | 2022 |
| Sex, Beauty, and Youth: An Analysis of Advertising Appeals Targeting US Women of Different Age Groups KA Taylor, AD Miyazaki, KB Mogensen Journal of Current Issues & Research in Advertising 34 (2), 212-228, 2013 | 15 | 2013 |
| Hispanic vs non‐Hispanic response to online self‐service tasks: implications for perceived quality and patronage intentions AD Miyazaki, WM Lassar, KA Taylor Journal of Services Marketing 28 (2), 250-264, 2007 | 15 | 2007 |
| The marketing trade show: A new method for incorporating student projects into large classes KA Taylor Journal of Marketing Education 20 (3), 250-257, 1998 | 11 | 1998 |
| Cry, Laugh, or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers’ Evaluations of Cancer Advertising KA Taylor, JN Knibb Psychology & Marketing 30 (4), 318-331, 2013 | 9 | 2013 |
| # FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions M Van Solt | 8 | 2019 |
| Impact of Medical Blog Reading and Information Presentation on Readers’ Preventative Health Intentions: Mixed Methods, Multistudy Investigation KA Taylor, WF Humphrey Jr Journal of medical Internet research 23 (12), e23210, 2021 | 7 | 2021 |
| Don’t give US pink ribbons and skinny girls: Breast cancer survivors’ evaluations of cancer advertising KA Taylor, JN Knibb Health marketing quarterly 36 (3), 186-202, 2019 | 6 | 2019 |
Anthony MiyazakiProfessor, Department of Marketing and Logistics, Florida International UniversityVerified email at fiu.edu
