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Esther Rozendaal
Esther Rozendaal
Associate Professor of Communication and Behavioural Change, Erasmus University Rotterdam
Geverifieerd e-mailadres voor maw.ru.nl
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Reconsidering advertising literacy as a defense against advertising effects
E Rozendaal, MA Lapierre, EA Van Reijmersdal, M Buijzen
Media psychology 14 (4), 333-354, 2011
4252011
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
EA Van Reijmersdal, E Rozendaal, M Buijzen
Journal of Interactive Marketing 26 (1), 33-42, 2012
3262012
Comparing children's and adults' cognitive advertising competences in the Netherlands
E Rozendaal, M Buijzen, P Valkenburg
Journal of Children and Media 4 (1), 77-89, 2010
2382010
Children’s understanding of advertisers’ persuasive tactics
E Rozendaal, M Buijzen, P Valkenburg
International Journal of Advertising 30 (2), 329-350, 2011
2102011
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: A future research agenda
L Hudders, P De Pauw, V Cauberghe, K Panic, B Zarouali, E Rozendaal
Journal of Advertising 46 (2), 333-349, 2017
1582017
Children's responses to advertising in social games
E Rozendaal, N Slot, EA van Reijmersdal, M Buijzen
Journal of Advertising 42 (2-3), 142-154, 2013
1372013
Do children's cognitive advertising defenses reduce their desire for advertised products?
E Rozendaal, M Buijzen, P Valkenburg
Walter de Gruyter GmbH & Co. KG 34 (3), 287-303, 2009
1372009
Development and validation of a survey instrument to measure children's advertising literacy
E Rozendaal, SJ Opree, M Buijzen
Media Psychology 19 (1), 72-100, 2016
1172016
Disclosing the persuasive nature of advergames: Moderation effects of mood on brand responses via persuasion knowledge
EA Van Reijmersdal, N Lammers, E Rozendaal, M Buijzen
International Journal of Advertising 34 (1), 70-84, 2015
1062015
Think-aloud process superior to thought-listing in increasing children's critical processing of advertising
E Rozendaal, M Buijzen, PM Valkenburg
Human Communication Research 38 (2), 199-221, 2012
782012
This is advertising! Effects of disclosing television brand placement on adolescents
EA Van Reijmersdal, SC Boerman, M Buijzen, E Rozendaal
Journal of Youth and Adolescence 46 (2), 328-342, 2017
752017
Children’s bonding with popular YouTube vloggers and their attitudes toward brand and product endorsements in vlogs: an explorative study
F Folkvord, KE Bevelander, E Rozendaal, R Hermans
Young Consumers, 2019
712019
Processes and effects of targeted online advertising among children
EA Van Reijmersdal, E Rozendaal, N Smink, G Van Noort, M Buijzen
International Journal of Advertising 36 (3), 396-414, 2017
672017
Parent versus child reports of parental advertising mediation: Exploring the meaning of agreement
M Buijzen, E Rozendaal, M Moorman, M Tanis
Journal of Broadcasting & Electronic Media 52 (4), 509-525, 2008
672008
The effect of advertising on children and adolescents
MA Lapierre, F Fleming-Milici, E Rozendaal, AR McAlister, J Castonguay
Pediatrics 140 (Supplement_2), S152-S156, 2017
662017
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
SC Boerman, EA van Reijmersdal, E Rozendaal, AL Dima
International Journal of Advertising 37 (5), 671-697, 2018
652018
Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence
EA van Reijmersdal, E Rozendaal, L Hudders, I Vanwesenbeeck, ...
Journal of Interactive Marketing 49, 94-106, 2020
502020
Media generations and their advertising attitudes and avoidance: a six-country comparison
MJ van der Goot, E Rozendaal, SJ Opree, PE Ketelaar, EG Smit
International Journal of Advertising 37 (2), 289-308, 2018
462018
Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value
AE Hühn, VJ Khan, P Ketelaar, J van't Riet, R Konig, E Rozendaal, ...
Computers in Human Behavior 73, 659-668, 2017
432017
Strengthening children’s advertising defenses: The effects of forewarning of commercial and manipulative intent
E Rozendaal, L Buijs, EA Reijmersdal
Frontiers in psychology 7, 1186, 2016
412016
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Artikelen 1–20