| Reconsidering advertising literacy as a defense against advertising effects E Rozendaal, MA Lapierre, EA Van Reijmersdal, M Buijzen Media psychology 14 (4), 333-354, 2011 | 572 | 2011 |
| Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames EA Van Reijmersdal, E Rozendaal, M Buijzen Journal of interactive marketing 26 (1), 33-42, 2012 | 394 | 2012 |
| Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: A future research agenda L Hudders, P De Pauw, V Cauberghe, K Panic, B Zarouali, E Rozendaal Journal of advertising 46 (2), 333-349, 2017 | 296 | 2017 |
| Comparing children's and adults' cognitive advertising competences in the Netherlands E Rozendaal, M Buijzen, P Valkenburg Journal of Children and Media 4 (1), 77-89, 2010 | 287 | 2010 |
| Children’s understanding of advertisers’ persuasive tactics E Rozendaal, M Buijzen, P Valkenburg International Journal of Advertising 30 (2), 329-350, 2011 | 262 | 2011 |
| Children's responses to advertising in social games E Rozendaal, N Slot, EA Van Reijmersdal, M Buijzen Journal of advertising 42 (2-3), 142-154, 2013 | 174 | 2013 |
| Children’s bonding with popular YouTube vloggers and their attitudes toward brand and product endorsements in vlogs: an explorative study F Folkvord, KE Bevelander, E Rozendaal, R Hermans Young Consumers 20 (2), 2019 | 167 | 2019 |
| Development and validation of a survey instrument to measure children's advertising literacy E Rozendaal, SJ Opree, M Buijzen Media Psychology 19 (1), 72-100, 2016 | 166 | 2016 |
| Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence EA Van Reijmersdal, E Rozendaal, L Hudders, I Vanwesenbeeck, ... Journal of Interactive Marketing 49 (1), 94-106, 2020 | 158 | 2020 |
| Do children's cognitive advertising defenses reduce their desire for advertised products? E Rozendaal, M Buijzen, P Valkenburg Walter de Gruyter GmbH & Co. KG 34 (3), 287-303, 2009 | 157 | 2009 |
| Development of the persuasion knowledge scales of sponsored content (PKS-SC) SC Boerman, EA Van Reijmersdal, E Rozendaal, AL Dima International Journal of Advertising 37 (5), 671-697, 2018 | 147 | 2018 |
| Disclosing the persuasive nature of advergames: Moderation effects of mood on brand responses via persuasion knowledge EA Van Reijmersdal, N Lammers, E Rozendaal, M Buijzen International Journal of Advertising 34 (1), 70-84, 2015 | 144 | 2015 |
| The effect of advertising on children and adolescents MA Lapierre, F Fleming-Milici, E Rozendaal, AR McAlister, J Castonguay Pediatrics 140 (Supplement_2), S152-S156, 2017 | 140 | 2017 |
| Processes and effects of targeted online advertising among children EA Van Reijmersdal, E Rozendaal, N Smink, G Van Noort, M Buijzen International journal of advertising 36 (3), 396-414, 2017 | 120 | 2017 |
| This is advertising! Effects of disclosing television brand placement on adolescents EA Van Reijmersdal, SC Boerman, M Buijzen, E Rozendaal Journal of youth and adolescence 46, 328-342, 2017 | 110 | 2017 |
| Think-aloud process superior to thought-listing in increasing children's critical processing of advertising E Rozendaal, M Buijzen, PM Valkenburg Human Communication Research 38 (2), 199-221, 2012 | 88 | 2012 |
| Parent versus child reports of parental advertising mediation: Exploring the meaning of agreement M Buijzen, E Rozendaal, M Moorman, M Tanis Journal of Broadcasting & Electronic Media 52 (4), 509-525, 2008 | 87 | 2008 |
| Media generations and their advertising attitudes and avoidance: a six-country comparison MJ Van der Goot, E Rozendaal, SJ Opree, PE Ketelaar, EG Smit International Journal of Advertising 37 (2), 289-308, 2018 | 77 | 2018 |
| Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value AE Hühn, VJ Khan, P Ketelaar, J van't Riet, R Konig, E Rozendaal, ... Computers in Human Behavior 73, 659-668, 2017 | 70 | 2017 |
| “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice PE Ketelaar, SF Bernritter, TJ van Woudenberg, E Rozendaal, RP Konig, ... Journal of Business Research 91, 277-285, 2018 | 65 | 2018 |
