| Democratizing Entrepreneurship? Digital Technologies and the Internationalization of Female‐Led SMEs A Pergelova, T Manolova, R Simeonova‐Ganeva, D Yordanova Journal of Small Business Management 57 (1), 14-39, 2019 | 250 | 2019 |
| The impact of government financial support on the performance of new firms: the role of competitive advantage as an intermediate outcome A Pergelova, F Angulo-Ruiz Entrepreneurship & Regional Development 26 (9-10), 663-705, 2014 | 205 | 2014 |
| Assessing advertising efficiency A Pergelova, D Prior, J Rialp Journal of Advertising 39 (3), 39-54, 2010 | 155 | 2010 |
| A market segmentation approach for higher education based on rational and emotional factors F Angulo, A Pergelova, J Rialp Journal of Marketing for Higher Education 20 (1), 1-17, 2010 | 138 | 2010 |
| An empowerment model of youth financial behavior F Angulo‐Ruiz, A Pergelova Journal of Consumer Affairs 49 (3), 550-575, 2015 | 77 | 2015 |
| The Student Retention Puzzle Revisited: The Role of Institutional Image LF Angulo-Ruiz, A Pergelova Journal of Nonprofit & Public Sector Marketing 25 (4), 334-353, 2013 | 67 | 2013 |
| Gender and international entry mode A Pergelova, F Angulo-Ruiz, DI Yordanova International Small Business Journal 36 (6), 662-685, 2018 | 54 | 2018 |
| How does home government influence the internationalization of emerging market firms? The mediating role of strategic intents to internationalize F Angulo-Ruiz, A Pergelova, WX Wei International Journal of Emerging Markets 14 (1), 187-206, 2019 | 44 | 2019 |
| The internationalization of social hybrid firms F Angulo-Ruiz, A Pergelova, LP Dana Journal of Business Research 113, 266-278, 2020 | 37 | 2020 |
| Comparing advertising effectiveness in South-American and North-American contexts: testing Hofstede's and Inglehart's cultural dimensions in the higher education sector A Pergelova, F Angulo-Ruiz International Journal of Advertising 36 (6), 870-892, 2017 | 31 | 2017 |
| The Relevance of Marketing Activities for Higher Education Institutions F Angulo-Ruiz, A Pergelova, J Cheben International Marketing of Higher Education, 13-45, 2016 | 28 | 2016 |
| A cross-country study of marketing effectiveness in high-credence services F Angulo-Ruiz, A Pergelova, J Cheben, E Angulo-Altamirano Journal of Business Research 69 (9), 3636-3644, 2016 | 21 | 2016 |
| Marketing communication efficiency in the Spanish automobile sector: Analysing the role of online advertising through DEA and stochastic frontiers A Pergelova, D Prior, J Rialp Academia. Revista Latinoamericana de Administración, 91-107, 2008 | 20 | 2008 |
| Marketing and Corporate Social Performance: Steering the wheel towards marketing's impact on society A Pergelova, LF Angulo-Ruiz Social Business 3 (3), 201-224, 2013 | 18 | 2013 |
| Entrepreneurship education and its gendered effects on feasibility, desirability and intentions for technology entrepreneurship among STEM students A Pergelova, F Angulo-Ruiz, TS Manolova, D Yordanova International Journal of Gender and Entrepreneurship 15 (2), 191-228, 2023 | 10 | 2023 |
| The Entrepreneurial Quest for Emancipation: Trade-Offs, Practices, and Outcomes in an Indigenous Context A Pergelova, F Angulo-Ruiz, LP Dana Journal of Business Ethics, 1-23, 2021 | 9 | 2021 |
| Connecting customers with the company: the role of interactiveness and its effect on performance A Pergelova | 9 | 2010 |
| How do marketing activities influence organizational reputation in higher education institutions? An impression management perspective across eight countries F Angulo-Ruiz, A Pergelova, J Chebeň, E Angulo-Altamirano International Marketing Review 39 (4), 984-1021, 2022 | 8 | 2022 |
| Assessing Advertising Efficiency: The Case Of The Spanish Automobile Industry A Pergelova III. Jornada De Pre-Comunıcacıones A Congresos De Economıa Y Admınıstracıón …, 2006 | 7 | 2006 |
| Place Marketing Performance: Benchmarking European Cities as Business Destinations A Pergelova, LFA Ruiz Departament Empresa, Universitat Autònoma de Barcelona Working Papers, 2011 | 6 | 2011 |
