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Nadia Zainuddin
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The value of health and wellbeing: an empirical model of value creation in social marketing
N Zainuddin, R Russell-Bennett, J Previte
European Journal of Marketing 47 (9), 1504-1524, 2013
213*2013
A social marketing approach to value creation in a well-women's health service
N Zainuddin, J Previte, R Russell-Bennett
Journal of Marketing Management 27 (3-4), 361-385, 2011
1222011
Unlocking the potential of branding in social marketing services: utilising brand personality and brand personality appeal
R Gordon, N Zainuddin, C Magee
Journal of Services Marketing 30 (1), 48-62, 2016
1092016
Transformative service research and social marketing–converging pathways to social change
R Russell-Bennett, RP Fisk, MS Rosenbaum, N Zainuddin
Journal of Services Marketing 33 (6), 633-642, 2019
1032019
Conceptualising value creation for social change management
R Russell-Bennett, J Previte, N Zainuddin
Australasian Marketing Journal (AMJ) 17 (4), 211-218, 2009
902009
Serving yourself: value self-creation in health care service
N Zainuddin, L Tam, A McCosker
Journal of Services Marketing 30 (6), 586-600, 2016
892016
Designing gamified transformative and social marketing services: An investigation of serious m-games
RF Mulcahy, R Russell-Bennett, N Zainuddin, KA Kuhn
Journal of Service Theory and Practice 28 (1), 26-51, 2018
712018
Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing
N Zainuddin, K Dent, L Tam
Journal of Marketing Management 33 (5-6), 348-374, 2017
612017
Value creation and destruction in social marketing services: a review and research agenda
N Zainuddin, R Gordon
Journal of services marketing 34 (3), 347-361, 2020
452020
Exploring value destruction in social marketing services
C Leo, N Zainuddin
Journal of Social Marketing 7 (4), 405-422, 2017
442017
Transformative value and the role of involvement in gamification and serious games for well-being
RF Mulcahy, N Zainuddin, R Russell-Bennett
Journal of Service Management 32 (2), 218-245, 2021
422021
Examining the impact of experience on value in social marketing
N Zainuddin
Journal of Social Marketing 3 (3), 257-274, 2013
34*2013
Consumer-dominant social marketing: a definition and explication
T Anker, R Gordon, N Zainuddin
European Journal of Marketing 56 (1), 159-183, 2022
212022
The role of health locus of control in value co-creation for standardized screening services
J Davey, J Herbst, R Johns, J Parkinson, R Russell-Bennett, N Zainuddin
Journal of Service Theory and Practice 30 (1), 31-55, 2020
202020
The many paths to societal wellbeing: charting a course forward
N Zainuddin, R Russell-Bennett
Journal of Social Marketing 7 (4), 350-354, 2017
132017
Symbolic violence and marketing ECRs in the neoliberal University
R Gordon, N Zainuddin
Journal of Marketing Management 36 (7-8), 705-726, 2020
122020
Social marketing, value, and behaviour: Some important considerations
N Zainuddin, R Gordon
112014
Value creation and destruction in the marketisation of human services
M Randle, N Zainuddin
Journal of Services Marketing 36 (3), 326-339, 2022
92022
Why Are Businesses Brand Loyal? A Functional Approach to Three Dimensions of B2B Brand Loyalty
N Zainuddin, R Russell-Bennett, CEJ Hartel
Department of Marketing, University of Otago, 2007
92007
Describing value in a social marketing service: What is it and how is it influenced?
N Zainuddin, R Russell-Bennett, J Previte
82008
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Artikelen 1–20