| Sustainable value co-creation at the Bottom of the Pyramid: Using mobile applications to reduce food waste and improve food security C Apostolidis, D Brown, D Wijetunga, E Kathriarachchi Journal of Marketing Management 37 (9-10), 856-886, 2021 | 57 | 2021 |
| The digital divide objectified in the design: Use of the mobile telephone by underprivileged youth in Sri Lanka D Wijetunga Journal of Computer-Mediated Communication 19 (3), 712-726, 2014 | 52 | 2014 |
| Tension between Values of Traditional and Consumerist Cultures in a Sri Lankan Context: A Self-Discrepancy Perspective R Chandrasekara, D Wijetunga Journal of International Consumer Marketing, 2016 | 14 | 2016 |
| The impact of cultural values on the effectiveness of television commercials with female sexual appeal: A Sri Lankan study U Nilaweera, D Wijetunga South Asian Journal of Management 12 (3), 7, 2005 | 12 | 2005 |
| Customer Satisfaction in Sri Lankan Retail Banking: Importance of Service Quality D Wijetunga, R Goonatillake Sri Lankan Journal of Managment 8 (3 & 4), 172-194, 2003 | 6* | 2003 |
| “Throwaway” consumption in a consumerist society: Evidence from a developing country D Wijetunga Business Strategy & Development 3 (1), 55-63, 2020 | 5 | 2020 |
| Grooming and Status Consumption: How the Groomed Body is used as an Object in Projecting Status PH Samarasinghe, KAN Perera, D Wijetunga Sri Lankan Journal of Management 19 (3 & 4), 27-52, 2014 | 3 | 2014 |
| A Consumer Culture Perspective on the Social Shaping of an'unstable'Technological Artefact: A Sri Lankan Study of the Mobile Telephone DT Wijetunga University of Melbourne, Department of Management and Marketing, 2010 | 3 | 2010 |
| Trust as a mediator of the relationship between perceived online deception and online purchase intention A Sathasivam, D Wijetunga Faculty of of Management and Finance, University of Colombo, 2017 | 2 | 2017 |
| ‘I am How I Consume’: The Construction of Identity through Use of the Mobile Telephone D Wijetunga NSBM Journal of Management 1 (2), 2016 | 2 | 2016 |
| Construction of self through consumption by young Sri Lankans: Extension of cultural self vs. construction of postmodern self B Hewawasam, D Wijetunga, J Jayakody Proceedings of International Conference on Business Management 5, 2008 | 2 | 2008 |
| “Tell me what I should watch”: A customer value perspective of YouTube metadata SDK Wickramasinghe, D Wijetunga Vidyodaya Journal of Management 9 (I), 2023 | 1 | 2023 |
| Nuances in identity formation for consumers in non-Western markets R Chandrasekara, D Wijetunga, J Jayakody Journal of International Consumer Marketing 35 (2), 127-146, 2023 | 1 | 2023 |
| An intersectional approach to understanding the inequality and subordination of Sri Lankan women apparel workers G Samarakoon, D Grant-Smith, R Mayes, D Wijetunga Faculty of Management Studies and Commerce, University of Sri …, 2022 | 1 | 2022 |
| The relative importance of different socialisation agents as product information sources: A study of Sri Lankan children C Wijekoon, D Wijetunga International Research Conference on Management and Finance, University of …, 2009 | 1 | 2009 |
| Examining some dynamics related to YouTube ad clutter in a high–clutter context T Senarathna, D Wijetunga South Asian Journal of Marketing, 2023 | | 2023 |
| Viewer Responses to Clickbait on YouTube: A Marketing Perspective SDK Wickramasinghe, D Wijetunga Faculty of Management and Finance University of Colombo Sri Lanka, 493, 2023 | | 2023 |
| Do Privacy Concerns and Intrusiveness of Proximity-based SMS Marketing Messages Affect Customers’ Intention to Visit an Outlet? R Perera, D Wijetunga Faculty of Management and Finance University of Colombo Sri Lanka, 402, 2023 | | 2023 |
| Celebrating the Life and Work of Professor JASK Jayakody, Leader Extraordinaire D Wijetunga, M Atapattu Faculty of Management and Finance, University of Colombo 14 (1), 2023 | | 2023 |
| Facebook Community is Judgmental: A Symbolic Interaction Perspective on Context Collapse and Identity Construction of Youth on Social Networking Sites U Wijesinghe, R Chandrasekara, D Wijetunga Faculty of Management and Finance University of Ruhuna, Sri Lanka, 2022 | | 2022 |
Buddhika Hewawasamvisiting faculty, university of colombo, SriLankan Aviation CollegeGeverifieerd e-mailadres voor srilankan.com
