Emotions as determinants of electric car usage intention I Moons, P De Pelsmacker Journal of marketing management 28 (3-4), 195-237, 2012 | 454 | 2012 |
Personal values, green self-identity and electric car adoption C Barbarossa, P De Pelsmacker, I Moons Ecological Economics 140, 190-200, 2017 | 271 | 2017 |
A self-identity based model of electric car adoption intention: A cross-cultural comparative study C Barbarossa, SC Beckmann, P De Pelsmacker, I Moons, W Gwozdz Journal of Environmental Psychology 42, 149-160, 2015 | 226 | 2015 |
An extended decomposed theory of planned behaviour to predict the usage intention of the electric car: A multi-group comparison I Moons, P De Pelsmacker Sustainability 7 (5), 6212-6245, 2015 | 200 | 2015 |
The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration C Barbarossa, P De Pelsmacker, I Moons, A Marcati Food Quality and Preference 53, 71-83, 2016 | 82 | 2016 |
The determinants of the adoption intention of eco-friendly functional food in different market segments I Moons, C Barbarossa, P De Pelsmacker Ecological Economics 151, 151-161, 2018 | 77 | 2018 |
Experiential characterization of materials in product design: A literature review L Veelaert, E Du Bois, I Moons, E Karana Materials & Design 190, 108543, 2020 | 65 | 2020 |
Effects of country-of-origin stereotypes on consumer responses to product-harm crises C Barbarossa, P De Pelsmacker, I Moons International Marketing Review 35 (3), 362-389, 2018 | 64 | 2018 |
Do personality-and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium I Moons, P De Pelsmacker, C Barbarossa Journal of Cleaner Production 272, 122866, 2020 | 57 | 2020 |
The effect of ad integration and interactivity on young teenagers’ memory, brand attitude and personal data sharing K Daems, P De Pelsmacker, I Moons Computers in Human Behavior 99, 245-259, 2019 | 36 | 2019 |
Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors K Daems, P De Pelsmacker, I Moons Journal of Marketing Communications 25 (4), 438-456, 2019 | 32 | 2019 |
Design opportunities to reduce waste in operating rooms C Harding, J Van Loon, I Moons, G De Win, E Du Bois Sustainability 13 (4), 2207, 2021 | 29 | 2021 |
Self-brand personality differences and attitudes towards electric cars I Moons, P De Pelsmacker Sustainability 7 (9), 12322-12339, 2015 | 29 | 2015 |
Ideas of things: The iot design kit D De Roeck, J Tanghe, A Jacoby, I Moons, K Slegers Companion publication of the 2019 on designing interactive systems …, 2019 | 28 | 2019 |
Personalized and cued advertising aimed at children K Daems, F De Keyzer, P De Pelsmacker, I Moons Young Consumers 20 (2), 2019 | 20 | 2019 |
The identity of recycled plastics: A vocabulary of perception L Veelaert, E Du Bois, I Moons, P De Pelsmacker, S Hubo, K Ragaert Sustainability 12 (5), 1953, 2020 | 19 | 2020 |
A self-identity driven model of electric car adoption and the moderating role of personal values P De Pelsmacker, I Moons, C Barvarossa International Conference Marketing Trends, 1-16, 2016 | 18 | 2016 |
Co-creating advertising literacy awareness campaigns for minors K Daems, I Moons, P De Pelsmacker Young Consumers 18 (1), 54-69, 2017 | 17 | 2017 |
Co-creation as the solution to sustainability challenges in the greenhouse horticultural industry: The importance of a structured innovation management process I Moons, K Daems, LLJ Van de Velde Sustainability 13 (13), 7149, 2021 | 11 | 2021 |
Developing different types of anticipated experience positioning for electric cars I Moons, P De Pelsmacker Journal of Brand Management 21, 216-235, 2014 | 11 | 2014 |