| Customer experience: fundamental premises and implications for research L Becker, E Jaakkola Journal of the Academy of Marketing Science, 2020 | 648 | 2020 |
| Methodological proposals for the study of consumer experience LCB Becker Qualitative Market Research: An International Journal 21 (4), 465-490, 2018 | 56 | 2018 |
| Toward a goal-oriented view of customer journeys L Becker, E Jaakkola, A Halinen Journal of Service Management 31 (4), 767-790, 2020 | 45 | 2020 |
| Challenging the" integration imperative": A customer perspective on omnichannel journeys I Gasparin, E Panina, L Becker, M Yrjölä, E Jaakkola, C Pizzutti Journal of Retailing and Consumer Services 64, 102829, 2022 | 31 | 2022 |
| C2C value creation: social anxiety and retail environment LC Becker, C Pizzutti Journal of Research in Interactive Marketing 11 (4), 398-415, 2017 | 24 | 2017 |
| A relação entre os elementos da cocriação, satisfação e confiança no contexto de serviços LCB Becker, CP Santos, MB Nagel REMark-Revistra brasileira de Marketing. São Paulo, SP. Vol. 15, n. 2 (abr …, 2016 | 23 | 2016 |
| A relação entre os elementos da cocriação (DART) e confiança no contexto de serviços LCB Becker, M de Brito Nagel Revista de Administração IMED 3 (1), 1-18, 2013 | 23 | 2013 |
| A light in the dark: The benefits of co-production in service failures NA Pacheco, LCB Becker, VA Brei Journal of Retailing and Consumer Services 34, 95-101, 2017 | 17 | 2017 |
| TOWARD A CUSTOMER-CENTRIC PERSPECTIVE OF CUSTOMER EXPERIENCE L Becker University of Turku, 2020 | 12 | 2020 |
| pricing strategy in multi-channel retailing and fairness perception: An examination of boundary conditions LCB Becker, RL Lionello, MB Nagel, RH Silveira, MS Trombetta, ... Revista de Administração IMED [recurso eletrônico]. Passo Fundo, RS. Vol. 6 …, 2016 | 8 | 2016 |
| Avaliação da qualidade percebida em serviços educacionais: proposta de uma escala VP Bressan, K Basso, LCB Becker Revista Gestão Universitária na América Latina-GUAL 8 (2), 216-236, 2015 | 7 | 2015 |
| Actor experience: Bridging individual and collective-level theorizing L Becker, IO Karpen, M Kleinaltenkamp, E Jaakkola, A Helkkula, ... Journal of Business Research 158, 113658, 2023 | 2 | 2023 |
| Data is useless unless used: The challenges of using data for customer experience management L Becker, R Ciuchita, M Yrjölä, E Närvänen, M Holmlund Frontiers in Service conference: From romans to robots: service research in …, 2023 | | 2023 |
| Customer journey segmentation–A new perspective on the dynamics of customer experience B Reitsamer, L Becker Frontiers in Service Conference 2023: From romans to robots: service …, 2023 | | 2023 |
| Storyscape: Exploring configurations of ephemeral firm generated content elements on social media engagement behaviors S Lapresta-Romero, B Hernandez-Ortega, L Becker, H Terho, JL Franco Frontiers in Service Conference 2023: From romans to robots: service …, 2023 | | 2023 |
| Becoming sober: How consumers recover from compulsive consumption LB Becker, M Akaka, H Schau, E Jaakkola ANZMAC, 2022 | | 2022 |
| Data use in customer experience management LB Becker, M Holmlund-Rytkönen, R Ciuchita, M Yrjölä, E Närvänen ANZMAC, 2022 | | 2022 |
| Consumer Collectives in Circular Economy: A Systematic Literature Review R Luukkonen, E Närvänen, L Becker Nordic Academy of Management 2022, 2022 | | 2022 |
| Understanding and managing customer experiences E Jaakkola, L Becker, E Panina The Palgrave Handbook of Service Management, 655-675, 2022 | | 2022 |
| Exploring visual firm-generated content on social networks: How it influences in the extension of the customer journey LB Becker, JL Franco, B Hernandez-Ortega, S Lapresta-Romero Nordic Retail and Wholesale Conference, 2022 | | 2022 |
Elina JaakkolaProfessor of Marketing, Turku School of Economics, University of TurkuGeverifieerd e-mailadres voor utu.fi
