| LGBT Workplace Equality Policy and Customer Satisfaction: The Roles of Marketing Capability and Demand Instability PC Patel, C Feng Journal of Public Policy & Marketing 40 (1), 7-26, 2021 | 48 | 2021 |
| The effect of probabilistic selling on the optimal product mix S Fay, J Xie, C Feng Journal of Retailing 91 (3), 451-467, 2015 | 46 | 2015 |
| As the wheel turns toward the future of retailing BJ Babin, C Feng, A Borges Journal of Marketing Theory and Practice 29 (1), 78-91, 2021 | 44 | 2021 |
| Store Closings and Retailer profitability: A Contingency Perspective C Feng, S Fay Journal of Retailing 96 (3), 411-433, 2020 | 43 | 2020 |
| Marketing capability and new venture survival: The role of marketing myopia PC Patel, C Feng, MJ Guedes Industrial Marketing Management 93, 307-326, 2021 | 40 | 2021 |
| The well-trodden path: Complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States C Feng, PC Patel, K Xiang Journal of Business Research 110, 370-385, 2020 | 32 | 2020 |
| Overbidding in electronic auctions: factors influencing the propensity to overbid and the magnitude of overbidding C Feng, S Fay, K Sivakumar Journal of the Academy of Marketing Science 44, 241-260, 2016 | 28 | 2016 |
| Chief global officers, geographical sales dispersion, and firm performance C Feng, PC Patel, K Sivakumar Journal of Business Research 121, 58-72, 2020 | 20 | 2020 |
| The role of collaboration in service innovation across manufacturing and service sectors C Feng, K Sivakumar Service Science 8 (3), 263-281, 2016 | 20 | 2016 |
| The Value of the Structural Power of the Chief Information Officer in Enhancing Forward-Looking Firm Performance C Feng, PC Patel, S Fay Journal of Management Information Systems 38 (3), 765-797, 2021 | 17 | 2021 |
| Inferring salesperson capability using stochastic frontier analysis C Feng, SA Fay Journal of Personal Selling & Sales Management 36 (3), 294-306, 2016 | 14 | 2016 |
| The environmental turbulence concept in marketing: A look back and a look ahead L Chatterjee, C Feng, C Nakata, K Sivakumar Journal of Business Research 161, 113775, 2023 | 11 | 2023 |
| Executives with customer experience and firm performance in the B2B context C Feng, J Sun, Y Fang, I Hasan European Journal of Marketing 55 (7), 1805-1840, 2021 | 9 | 2021 |
| Patterns of product improvements and customer response K Sivakumar, C Feng Journal of Business Research 104, 27-43, 2019 | 9 | 2019 |
| An empirical investigation of forward-looking retailer performance using parking lot traffic data derived from satellite imagery C Feng, S Fay Journal of Retailing 98 (4), 633-646, 2022 | 8 | 2022 |
| When do we need higher educated salespeople? The role of work experience C Feng, S Fay, K Xiang Review of Managerial Science 15, 1391-1429, 2021 | 8 | 2021 |
| Chief stores officer and retailer performance C Feng, S Fay Journal of Retailing and Consumer Services 58, 102321, 2021 | 6 | 2021 |
| Staying small, staying strong? Retail store underexpansion and retailer profitability S Fay, C Feng, PC Patel Journal of Business Research 144, 663-678, 2022 | 5 | 2022 |
| Structural power of female executives and retailer profitability: A contingent resource-based perspective C Feng, K Xiang Journal of Business Research 168, 114137, 2023 | 3 | 2023 |
| The value relevance of descriptive R&D intensity C Feng, S Fay, S Kashmiri Journal of Business Research 139, 1394-1407, 2022 | 3 | 2022 |
