| Hierarchical Bayes conjoint analysis: Recovery of partworth heterogeneity from reduced experimental designs PJ Lenk, WS DeSarbo, PE Green, MR Young Marketing Science 15 (2), 173-191, 1996 | 571 | 1996 |
| Modeling household purchase behavior with logistic normal regression GM Allenby, PJ Lenk Journal of the American Statistical Association 89 (428), 1218-1231, 1994 | 291 | 1994 |
| Brand extension strategy planning: Empirical estimation of brand–category personality fit and atypicality R Batra, P Lenk, M Wedel Journal of marketing research 47 (2), 335-347, 2010 | 216 | 2010 |
| Behavioral complexity in leadership: The psychometric properties of a new instrument to measure behavioral repertoire KA Lawrence, P Lenk, RE Quinn The Leadership Quarterly 20 (2), 87-102, 2009 | 215 | 2009 |
| Bayesian inference for finite mixtures of generalized linear models with random effects PJ Lenk, WS DeSarbo Psychometrika 65 (1), 93-119, 2000 | 204 | 2000 |
| New models from old: Forecasting product adoption by hierarchical Bayes procedures PJ Lenk, AG Rao Marketing Science 9 (1), 42-53, 1990 | 176 | 1990 |
| Discrete and continuous representations of unobserved heterogeneity in choice modeling M Wedel, W Kamakura, N Arora, A Bemmaor, J Chiang, T Elrod, ... Marketing Letters 10 (3), 219-232, 1999 | 148 | 1999 |
| Reassessing brand loyalty, price sensitivity, and merchandising effects on consumer brand choice GM Allenby, PJ Lenk Journal of Business & Economic Statistics 13 (3), 281-289, 1995 | 148 | 1995 |
| The logistic normal distribution for Bayesian, nonparametric, predictive densities PJ Lenk Journal of the American Statistical Association 83 (402), 509-516, 1988 | 125 | 1988 |
| Anthropology of pregnancy loss: Comparative studies in miscarriage, stillbirth and neo-natal death R Cecil Berg Publishers, 1996 | 113 | 1996 |
| Adjusting choice models to better predict market behavior G Allenby, G Fennell, J Huber, T Eagle, T Gilbride, D Horsky, J Kim, ... Marketing Letters 16 (3-4), 197-208, 2005 | 90 | 2005 |
| Representing heterogeneity in consumer response models 1996 choice conference participants W DeSarbo, A Ansari, P Chintagunta, C Himmelberg, K Jedidi, R Johnson, ... Marketing Letters 8 (3), 335-348, 1997 | 89 | 1997 |
| Bayesian inference for issuer heterogeneity in credit ratings migration A Kadam, P Lenk Journal of Banking & Finance 32 (10), 2267-2274, 2008 | 79 | 2008 |
| Towards a practicable Bayesian nonparametric density estimator PJ Lenk Biometrika 78 (3), 531-543, 1991 | 79 | 1991 |
| Inferring market structure from customer response to competing and complementary products T Elrod, GJ Russell, AD Shocker, RL Andrews, L Bacon, BL Bayus, ... Marketing Letters 13 (3), 221-232, 2002 | 75 | 2002 |
| A utility theoretic examination of the probability ranking principle in information retrieval MD Gordon, P Lenk Journal of the American Society for Information Science 42 (10), 703-714, 1991 | 56 | 1991 |
| Bayesian inference for semiparametric regression using a Fourier representation PJ Lenk Journal of the Royal Statistical Society: Series B (Statistical Methodology …, 1999 | 48 | 1999 |
| Simulation pseudo-bias correction to the harmonic mean estimator of integrated likelihoods P Lenk Journal of Computational and Graphical Statistics 18 (4), 941-960, 2009 | 44 | 2009 |
| When is the probability ranking principle suboptimal? MD Gordon, P Lenk Journal of the American Society for Information Science 43 (1), 1-14, 1992 | 43 | 1992 |
| Market share constraints and the loss function in choice-based conjoint analysis TJ Gilbride, PJ Lenk, JD Brazell Marketing Science 27 (6), 995-1011, 2008 | 40 | 2008 |
Michel WedelRobert H. Smith School of Business, University of MarylandVerified email at rhsmith.umd.edu
