Peter Lenk
Title
Cited by
Cited by
Year
Hierarchical Bayes conjoint analysis: Recovery of partworth heterogeneity from reduced experimental designs
PJ Lenk, WS DeSarbo, PE Green, MR Young
Marketing Science 15 (2), 173-191, 1996
5711996
Modeling household purchase behavior with logistic normal regression
GM Allenby, PJ Lenk
Journal of the American Statistical Association 89 (428), 1218-1231, 1994
2911994
Brand extension strategy planning: Empirical estimation of brand–category personality fit and atypicality
R Batra, P Lenk, M Wedel
Journal of marketing research 47 (2), 335-347, 2010
2162010
Behavioral complexity in leadership: The psychometric properties of a new instrument to measure behavioral repertoire
KA Lawrence, P Lenk, RE Quinn
The Leadership Quarterly 20 (2), 87-102, 2009
2152009
Bayesian inference for finite mixtures of generalized linear models with random effects
PJ Lenk, WS DeSarbo
Psychometrika 65 (1), 93-119, 2000
2042000
New models from old: Forecasting product adoption by hierarchical Bayes procedures
PJ Lenk, AG Rao
Marketing Science 9 (1), 42-53, 1990
1761990
Discrete and continuous representations of unobserved heterogeneity in choice modeling
M Wedel, W Kamakura, N Arora, A Bemmaor, J Chiang, T Elrod, ...
Marketing Letters 10 (3), 219-232, 1999
1481999
Reassessing brand loyalty, price sensitivity, and merchandising effects on consumer brand choice
GM Allenby, PJ Lenk
Journal of Business & Economic Statistics 13 (3), 281-289, 1995
1481995
The logistic normal distribution for Bayesian, nonparametric, predictive densities
PJ Lenk
Journal of the American Statistical Association 83 (402), 509-516, 1988
1251988
Anthropology of pregnancy loss: Comparative studies in miscarriage, stillbirth and neo-natal death
R Cecil
Berg Publishers, 1996
1131996
Adjusting choice models to better predict market behavior
G Allenby, G Fennell, J Huber, T Eagle, T Gilbride, D Horsky, J Kim, ...
Marketing Letters 16 (3-4), 197-208, 2005
902005
Representing heterogeneity in consumer response models 1996 choice conference participants
W DeSarbo, A Ansari, P Chintagunta, C Himmelberg, K Jedidi, R Johnson, ...
Marketing Letters 8 (3), 335-348, 1997
891997
Bayesian inference for issuer heterogeneity in credit ratings migration
A Kadam, P Lenk
Journal of Banking & Finance 32 (10), 2267-2274, 2008
792008
Towards a practicable Bayesian nonparametric density estimator
PJ Lenk
Biometrika 78 (3), 531-543, 1991
791991
Inferring market structure from customer response to competing and complementary products
T Elrod, GJ Russell, AD Shocker, RL Andrews, L Bacon, BL Bayus, ...
Marketing Letters 13 (3), 221-232, 2002
752002
A utility theoretic examination of the probability ranking principle in information retrieval
MD Gordon, P Lenk
Journal of the American Society for Information Science 42 (10), 703-714, 1991
561991
Bayesian inference for semiparametric regression using a Fourier representation
PJ Lenk
Journal of the Royal Statistical Society: Series B (Statistical Methodology …, 1999
481999
Simulation pseudo-bias correction to the harmonic mean estimator of integrated likelihoods
P Lenk
Journal of Computational and Graphical Statistics 18 (4), 941-960, 2009
442009
When is the probability ranking principle suboptimal?
MD Gordon, P Lenk
Journal of the American Society for Information Science 43 (1), 1-14, 1992
431992
Market share constraints and the loss function in choice-based conjoint analysis
TJ Gilbride, PJ Lenk, JD Brazell
Marketing Science 27 (6), 995-1011, 2008
402008
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