| Lighting up the dark: how the scarcity of childhood resources leads to preferences for bright stimuli W Wang, Y Yi, J Li, G Sun, M Zhang Journal of Business Research 139, 1155-1164, 2022 | 31 | 2022 |
| Subtle signals of status on social network sites: evidence from China W Wang, T Shao, Y Yi, S Fang, J Song, Z Yu Frontiers in Psychology 12, 741602, 2021 | 5 | 2021 |
| Getting away from death fear: How disease threat drives consumers' colorfulness seeking Y Yi, Z Luo, W Wang, J Li, B Han Journal of Consumer Behaviour, 2023 | 1 | 2023 |
| Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products Y Yi, W Wang, S Karimi, S Katsumata, L Meng Psychology & Marketing, 2024 | | 2024 |
| 内卷还是躺平? 竞争压力如何影响心理补偿 W Wang, Y Yi, Z Luo, J Li 心理科学进展, 2024 | | 2024 |
| Gaining Through Giving: How Romantic Crushes Increase Charity Donation Z Luo, Y Yi, W Wang 2023 AMA Summer Academic Conference: Marketing's Role in Understanding …, 2023 | | 2023 |
