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Rita Coelho do Vale
Rita Coelho do Vale
Associate Professor of Marketing, Católica Lisbon School of Business and Economics
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Flying under the radar: Perverse package size effects on consumption self-regulation
R Coelho do Vale, R Pieters, M Zeelenberg
Journal of consumer research 35 (3), 380-390, 2008
2252008
The impact of private labels on consumer store loyalty: An integrative perspective
RC do Vale, PV Matos, J Caiado
Journal of retailing and consumer services 28, 179-188, 2016
802016
The impact of copycat packaging strategies on the adoption of private labels
R Coelho Do Vale, P Verga Matos
Journal of Product & Brand Management 24 (6), 646-659, 2015
432015
The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations
RC do Vale, R Pieters, M Zeelenberg
Journal of Consumer Psychology 26 (1), 17-28, 2016
392016
Private labels importance across different store loyalty stages: a multilevel approach
RC do Vale, PV Matos
International Journal of Retail & Distribution Management, 2017
252017
To tell or not to tell? The impact of communicating consumer participation in new product development
C Costa, R Coelho do Vale
Journal of Product & Brand Management 27 (2), 158-171, 2018
232018
Seize the day or save the world? The importance of ethical claims and product nature congruity
V Herédia-Colaço, R Coelho do Vale
Journal of Business Ethics 152, 783-801, 2018
222018
Does fair trade breed contempt? A cross-country examination on the moderating role of brand familiarity and consumer expertise on product evaluation
V Herédia-Colaço, R Coelho do Vale, SB Villas-Boas
Journal of Business Ethics 156, 737-758, 2019
202019
Classification of fmcg product macro-categories on the utilitarian vs. hedonic dimensions
RC Vale, J Duarte
Laboratório de Psicologia 11, 29-36, 2013
152013
Brand love measurement scale development: An inter-cultural analysis
VM Pontinha, R Coelho do Vale
Journal of Product & Brand Management 29 (4), 471-489, 2020
102020
Sneaky small sins flying under the radar: package sizes and consumption self-regulation
RC Vale, R Pieters, M Zeelenberg
ACR North American Advances, 2008
102008
The impact of private labels on different stages of store loyalty: An empirical study
RC do Vale, PV Matos
Advances in National Brand and Private Label Marketing: Third International …, 2016
22016
Can co-creation increase demand for green products?
C Costa, RC do Vale
Proceedings of the European Marketing Academy 49, 64406, 2020
12020
Estudo da Sociedade Portuguesa-Confiança no sistema educativo e hábitos de poupança em Portugal (Julho 2018)
I Moreira, RC do Vale
Observatório da Sociedade Portuguesa-CATÓLICA-LISBON. Disponivel em: https …, 2018
12018
Estudo da Sociedade Portuguesa-Hábitos de consumo de produtos de origem Portuguesa (Março 2018)
I Moreira, RC do Vale
Observatório da Sociedade Portuguesa-CATÓLICA-LISBON, 2018
12018
Does Packaging Matter?: Private Labels' Dress Codes and Consumer Choice
RC do Vale, PV Matos
Handbook of research on strategic retailing of private label products in a …, 2016
12016
Estudo de Satisfação e Bem-estar à Sociedade Portuguesa
RC do Vale, I Moreira
12016
Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
RC do Vale, PV Matos, J Caiado
Advances in National Brand and Private Label Marketing: Second International …, 2015
12015
The Market Power of Private Labels-Retailer’s Brand and Industry Effect
PV Matos, RC do Vale
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
12015
Understanding Consumers’ Well-Being: Moving Consumption From Materialism Towards Happy Hedonism
R Coelho do Vale, R Pieters
ACR North American Advances, 2021
2021
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Artikelen 1–20