| Flying under the radar: Perverse package size effects on consumption self-regulation R Coelho do Vale, R Pieters, M Zeelenberg Journal of consumer research 35 (3), 380-390, 2008 | 225 | 2008 |
| The impact of private labels on consumer store loyalty: An integrative perspective RC do Vale, PV Matos, J Caiado Journal of retailing and consumer services 28, 179-188, 2016 | 80 | 2016 |
| The impact of copycat packaging strategies on the adoption of private labels R Coelho Do Vale, P Verga Matos Journal of Product & Brand Management 24 (6), 646-659, 2015 | 43 | 2015 |
| The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations RC do Vale, R Pieters, M Zeelenberg Journal of Consumer Psychology 26 (1), 17-28, 2016 | 39 | 2016 |
| Private labels importance across different store loyalty stages: a multilevel approach RC do Vale, PV Matos International Journal of Retail & Distribution Management, 2017 | 25 | 2017 |
| To tell or not to tell? The impact of communicating consumer participation in new product development C Costa, R Coelho do Vale Journal of Product & Brand Management 27 (2), 158-171, 2018 | 23 | 2018 |
| Seize the day or save the world? The importance of ethical claims and product nature congruity V Herédia-Colaço, R Coelho do Vale Journal of Business Ethics 152, 783-801, 2018 | 22 | 2018 |
| Does fair trade breed contempt? A cross-country examination on the moderating role of brand familiarity and consumer expertise on product evaluation V Herédia-Colaço, R Coelho do Vale, SB Villas-Boas Journal of Business Ethics 156, 737-758, 2019 | 20 | 2019 |
| Classification of fmcg product macro-categories on the utilitarian vs. hedonic dimensions RC Vale, J Duarte Laboratório de Psicologia 11, 29-36, 2013 | 15 | 2013 |
| Brand love measurement scale development: An inter-cultural analysis VM Pontinha, R Coelho do Vale Journal of Product & Brand Management 29 (4), 471-489, 2020 | 10 | 2020 |
| Sneaky small sins flying under the radar: package sizes and consumption self-regulation RC Vale, R Pieters, M Zeelenberg ACR North American Advances, 2008 | 10 | 2008 |
| The impact of private labels on different stages of store loyalty: An empirical study RC do Vale, PV Matos Advances in National Brand and Private Label Marketing: Third International …, 2016 | 2 | 2016 |
| Can co-creation increase demand for green products? C Costa, RC do Vale Proceedings of the European Marketing Academy 49, 64406, 2020 | 1 | 2020 |
| Estudo da Sociedade Portuguesa-Confiança no sistema educativo e hábitos de poupança em Portugal (Julho 2018) I Moreira, RC do Vale Observatório da Sociedade Portuguesa-CATÓLICA-LISBON. Disponivel em: https …, 2018 | 1 | 2018 |
| Estudo da Sociedade Portuguesa-Hábitos de consumo de produtos de origem Portuguesa (Março 2018) I Moreira, RC do Vale Observatório da Sociedade Portuguesa-CATÓLICA-LISBON, 2018 | 1 | 2018 |
| Does Packaging Matter?: Private Labels' Dress Codes and Consumer Choice RC do Vale, PV Matos Handbook of research on strategic retailing of private label products in a …, 2016 | 1 | 2016 |
| Estudo de Satisfação e Bem-estar à Sociedade Portuguesa RC do Vale, I Moreira | 1 | 2016 |
| Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach RC do Vale, PV Matos, J Caiado Advances in National Brand and Private Label Marketing: Second International …, 2015 | 1 | 2015 |
| The Market Power of Private Labels-Retailer’s Brand and Industry Effect PV Matos, RC do Vale Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 1 | 2015 |
| Understanding Consumers’ Well-Being: Moving Consumption From Materialism Towards Happy Hedonism R Coelho do Vale, R Pieters ACR North American Advances, 2021 | | 2021 |
Pedro V MatosISEG Lisbon School of Economics and Management - Universidade de LisboaGeverifieerd e-mailadres voor iseg.ulisboa.pt
