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Co-authors
- Ruby Roy DholakiaUniversity of Rhode IslandVerified email at uri.edu
- Angela Y. LeeNorthwestern UniversityVerified email at kellogg.northwestern.edu
- Kevin Lane KellerTuck School of Business at Dartmouth CollegeVerified email at dartmouth.edu
- Deborah Roedder JohnProfessor of Marketing, University of MinnesotaVerified email at umn.edu
- R. P. BagozziProfessor of Behavioral Science in Management, University of MichiganVerified email at umich.edu
- Sachin GuptaHenrietta Louis Johnson Professor of Management and Professor of Marketing, Cornell UniversityVerified email at cornell.edu
- Gavan FitzsimonsEdward S & Rose K Professor of Marketing and Psychology, Duke UniversityVerified email at duke.edu
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Brian Sternthal
Professor of Marketing, Northwestern University
Verified email at kellogg.northwestern.edu - Homepage