| English in Dutch commercials: Not understood and not appreciated M Gerritsen, H Korzilius, F Van Meurs, I Gijsbers Journal of advertising research 40 (4), 17-31, 2000 | 254 | 2000 |
| English in product advertisements in Belgium, France, Germany, the Netherlands and Spain M Gerritsen, C Nickerson, A Van Hooft, F Van Meurs, U Nederstigt, ... World Englishes 26 (3), 291-315, 2007 | 225 | 2007 |
| English or a local language in advertising? The appreciation of easy and difficult English slogans in the Netherlands J Hornikx, F Van Meurs, A de Boer The Journal of Business Communication (1973) 47 (2), 169-188, 2010 | 203 | 2010 |
| English in product advertisements in non-English-speaking countries in Western Europe: Product image and comprehension of the text M Gerritsen, C Nickerson, A Van Hooft, F Van Meurs, H Korzilius, ... Journal of Global Marketing 23 (4), 349-365, 2010 | 131 | 2010 |
| The effectiveness of foreign-language display in advertising for congruent versus incongruent products J Hornikx, F van Meurs, RJ Hof Journal of International Consumer Marketing 25 (3), 152-165, 2013 | 120 | 2013 |
| An empirical study of readers' associations with multilingual advertising: The case of French, German and Spanish in Dutch advertising J Hornikx, F Van Meurs, M Starren Journal of Multilingual and Multicultural Development 28 (3), 204-219, 2007 | 111 | 2007 |
| The effects of the use of English in Polish product advertisements: Implications for English for business purposes B Planken, F Van Meurs, A Radlinska English for Specific Purposes 29 (4), 225-242, 2010 | 92 | 2010 |
| The evaluation of lecturers' nonnative-accented English: Dutch and German students' evaluations of different degrees of Dutch-accented and German-accented English of lecturers … B Hendriks, F van Meurs, AK Reimer Journal of English for Academic Purposes 34, 28-45, 2018 | 73 | 2018 |
| Foreign languages in advertising as implicit country-of-origin cues: Mechanism, associations, and effectiveness J Hornikx, F van Meurs Journal of International Consumer Marketing 29 (2), 60-73, 2017 | 68 | 2017 |
| A reconsideration of the status of English in the Netherlands within the Kachruvian Three Circles model M Gerritsen, F Van Meurs, B Planken, H Korzilius World Englishes 35 (3), 457-474, 2016 | 65 | 2016 |
| How brands highlight country of origin in magazine advertising: A content analysis J Hornikx, F van Meurs, J van den Heuvel, A Janssen Journal of Global Marketing 33 (1), 34-45, 2020 | 55 | 2020 |
| Foreign languages in advertising: Linguistic and marketing perspectives J Hornikx, F Van Meurs Springer Nature, 2019 | 53 | 2019 |
| The effects of degrees of D utch accentedness in ELF and in F rench, G erman and S panish B Hendriks, F van Meurs, E de Groot International Journal of Applied Linguistics 27 (1), 44-66, 2017 | 52 | 2017 |
| The effects of lecturers’ non-native accent strength in English on intelligibility and attitudinal evaluations by native and non-native English students B Hendriks, F van Meurs, N Usmany Language Teaching Research 27 (6), 1378-1407, 2023 | 48 | 2023 |
| Effects of degree of accentedness in lecturers’ Dutch-English pronunciation on Dutch students’ attitudes and perceptions of comprehensibility B Hendriks, F Van Meurs, N Hogervorst Dutch Journal of Applied Linguistics 5 (1), 1-17, 2016 | 47 | 2016 |
| English in print advertising in Germany, Spain and the Netherlands: Frequency of occurrence, comprehensibility and the effect on corporate image M Gerritsen, C Nickerson, C Van den Brandt, R Crijns, N Dominguez, ... The role of English in institutional and business settings: An intercultural …, 2007 | 43 | 2007 |
| The influence of the use of English in Dutch job advertisements: An experimental study into the effects on text evaluation, on attitudes towards the organisation and the job … F Meurs, H Korzilius, JJ Hermans | 42 | 2004 |
| English in job advertisements in the Netherlands: Reasons, use and effects F Meurs [Sl]:[Sn], 2010 | 40 | 2010 |
| The effect of English job titles in job advertisements on Dutch respondents F Van Meurs, H Korzilius, B Planken, S Fairley World Englishes 26 (2), 189-205, 2007 | 39 | 2007 |
| Raising student awareness of the use of English for specific business purposes in the European context: A staff–student project C Nickerson, M Gerritsen, F van Meurs English for Specific Purposes 24 (3), 333-345, 2005 | 39 | 2005 |
Hubert KorziliusRadboud University Nijmegen, Institute for Management ResearchVerified email at fm.ru.nl
