Zeynep Gürhan-Canli
Zeynep Gürhan-Canli
Migros Professor of Marketing, Koc University
Verified email at ku.edu.tr
Title
Cited by
Cited by
Year
The effect of corporate social responsibility (CSR) activities on companies with bad reputations
Y Yoon, Z Gürhan‐Canli, N Schwarz
Journal of consumer psychology 16 (4), 377-390, 2006
12672006
Cultural variations in country of origin effects
Z Gürhan-Canli, D Maheswaran
Journal of Marketing Research 37 (3), 309-317, 2000
7582000
Withholding consumption: A social dilemma perspective on consumer boycotts
S Sen, Z Gürhan-Canli, V Morwitz
Journal of Consumer research 28 (3), 399-417, 2001
5982001
Managing brands and customer engagement in online brand communities
L Aksoy, A van Riel, J Kandampully, J Wirtz, A den Ambtman, J Bloemer, ...
Journal of service Management, 2013
5852013
The social psychology of consumer behaviour
R Bagozzi, Z Gurhan-Canli, J Priester
McGraw-Hill Education (UK), 2002
5582002
When corporate image affects product evaluations: The moderating role of perceived risk
Z Gürhan-Canli, R Batra
Journal of marketing research 41 (2), 197-205, 2004
5222004
Determinants of country-of-origin evaluations
Z Gürhan-Canli, D Maheswaran
Journal of Consumer Research 27 (1), 96-108, 2000
4712000
“My” brand or “our” brand: The effects of brand relationship dimensions and self-construal on brand evaluations
V Swaminathan, KL Page, Z Gürhan-Canli
Journal of consumer research 34 (2), 248-259, 2007
4652007
The effects of extensions on brand name dilution and enhancement
Z Gürhan-Canli, D Maheswaran
Journal of marketing research 35 (4), 464-473, 1998
4581998
The effects of extensions on the family brand name: An accessibility-diagnosticity perspective
R Ahluwalia, Z Gürhan-Canli
Journal of Consumer Research 27 (3), 371-381, 2000
4172000
The role of materialism, religiosity, and demographics in subjective well‐being
PA La Barbera, Z Gürhan
Psychology & Marketing 14 (1), 71-97, 1997
3481997
Base-rate information in consumer attributions of product-harm crises
J Lei, N Dawar, Z Gürhan-Canli
Journal of Marketing Research 49 (3), 336-348, 2012
1052012
Effect of regulatory focus on selective information processing
Y Yoon, G Sarial-Abi, Z Gürhan-Canli
Journal of Consumer Research 39 (1), 93-110, 2012
892012
The effect of expected variability of product quality and attribute uniqueness on family brand evaluations
Z Gürhan-Canli
Journal of Consumer Research 30 (1), 105-114, 2003
892003
Drawing inferences about others on the basis of corporate associations
Y Yoon, Z Gürhan-Canli, B Bozok
Journal of the Academy of Marketing Science 34 (2), 167-173, 2006
842006
Knowledge creation in consumer research: Multiple routes, multiple criteria
JG Lynch Jr, JW Alba, A Krishna, VG Morwitz, Z Gürhan-Canli
Journal of Consumer Psychology 22 (4), 473-485, 2012
782012
Acquisition and impact of consumer expertise
D Maheswaran, B Sternthal, Z Gürhan
Journal of Consumer Psychology 5 (2), 115-133, 1996
781996
The influence of mating mind-sets on brand extension evaluation
AB Monga, Z Gürhan-Canli
Journal of Marketing Research 49 (4), 581-593, 2012
612012
Who's to blame? Counterfactual reasoning and the assignment of blame
EH Creyer, Z Gürhan
Psychology & Marketing 14 (3), 209-222, 1997
521997
Getting Lost" Into the Wild": Understanding Consumers' Movie Enjoyment Through a Narrative Transportation Approach
W Batat, M Wohlfeil
ACR North American Advances, 2009
482009
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