Venkat Ramaswamy
Venkat Ramaswamy
Professor of Marketing, University of Michigan Ross School of Business
Verified email at umich.edu
Title
Cited by
Cited by
Year
Co‐creation experiences: The next practice in value creation
CK Prahalad, V Ramaswamy
Journal of interactive marketing 18 (3), 5-14, 2004
63122004
The future of competition: Co-creating unique value with customers
CK Prahalad, V Ramaswamy
Harvard Business Press, 2004
41502004
The future of competition: Co-creating unique value with customers
CK Prahalad, V Ramaswamy
Harvard Business Press, 2004
41502004
The future of competition: Co-creating unique value with customers
CK Prahalad, V Ramaswamy
Harvard Business Press, 2004
41502004
The future of competition: Co-creating unique value with customers
CK Prahalad, V Ramaswamy
Harvard Business Press, 2004
41502004
Co-opting customer competence
CK Prahalad, V Ramaswamy
Harvard business review 78 (1), 79-90, 2000
39802000
Co‐creating unique value with customers
CK Prahalad, V Ramaswamy
Strategy & leadership, 2004
22342004
Co‐creating unique value with customers
CK Prahalad, V Ramaswamy
Strategy & leadership, 2004
22342004
Effects of brand local and nonlocal origin on consumer attitudes in developing countries
R Batra, V Ramaswamy, DL Alden, JBEM Steenkamp, S Ramachander
Journal of consumer psychology 9 (2), 83-95, 2000
13822000
The new frontier of experience innovation
CK Prahalad, V Ramaswamy
MIT Sloan management review 44 (4), 12, 2003
10842003
The new frontier of experience innovation
CK Prahalad, V Ramaswamy
MIT Sloan management review 44 (4), 12, 2003
10842003
The new frontier of experience innovation
CK Prahalad, V Ramaswamy
MIT Sloan management review 44 (4), 12, 2003
10842003
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson
Marketing Science 12 (1), 103-124, 1993
9011993
The power of co-creation: Build it with them to boost growth, productivity, and profits
V Ramaswamy, FJ Gouillart
Simon and Schuster, 2010
5992010
The power of co-creation: Build it with them to boost growth, productivity, and profits
V Ramaswamy, FJ Gouillart
Simon and Schuster, 2010
5992010
The co-creation connection
CK Prahalad, V Ramaswamy
Strategy and Business, 50-61, 2002
4992002
Building the co-creative enterprise
V Ramaswamy, F Gouillart
Harvard business review 88 (10), 100-109, 2010
4802010
Co‐creating value through customers' experiences: the Nike case
V Ramaswamy
Strategy & leadership, 2008
4192008
Leading the transformation to co‐creation of value
V Ramaswamy
Strategy & Leadership, 2009
3542009
Przyszłość konkurencji: współtworzenie wyjątkowej wartości wraz z klientami
CK Prahalad, V Ramaswamy
Polskie Wydaw. Ekonomiczne, 2005
3342005
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Articles 1–20