Hans Risselada

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P.C. VerhoefProfessor of MarketingVerified email at rug.nl
Tammo BijmoltProfessor of Marketing Research, University of GroningenVerified email at rug.nl
Barak LibaiMarketing Professor, Interdisciplinary Center, Herzliya , IsraelVerified email at idc.ac.il
Oliver GötzProfessor für internationales B-to-B Marketing und Sales Management, ESB Business School, ReutlingenVerified email at reutlingen-university.de
Andrew T. StephenL'Oréal Professor of Marketing, Saïd Business School, University of OxfordVerified email at sbs.ox.ac.uk
Ruth N. BoltonArizona State UniversityVerified email at asu.edu
ko de ruyterKing's College, London, United KingdomVerified email at kcl.ac.uk
Jenny van DoornProfessor of Services Marketing, University of GroningenVerified email at rug.nl

Hans Risselada

Assistant professor at the University of Groningen

Verified email at rug.nl

Social Networks Social Influence Online Retail Churn Marketing Models


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Customer-to-customer interactions: Broadening the scope of word of mouth research B Libai, R Bolton, MS Bügel, K de Ruyter, O Götz, H Risselada, ... Journal of Service Research 13 (3), 267-282, 2010	795	2010
Dynamic effects of social influence and direct marketing on the adoption of high-technology products H Risselada, PC Verhoef, THA Bijmolt Journal of Marketing 78 (2), 52-68, 2014	205	2014
Staying Power of Churn Prediction Models H Risselada, PC Verhoef, THA Bijmolt Journal of Interactive Marketing 24 (3), 198-208, 2010	72	2010
Customer engagement: a new frontier in customer value management SFM Beckers, H Risselada, PC Verhoef Handbook of Service Marketing Research, 97, 2014	42	2014
Indicators of opinion leadership in customer networks: self-reports and degree centrality H Risselada, PC Verhoef, THA Bijmolt Marketing Letters 27 (3), 449-460, 2016	27	2016
Data analytics in a privacy-concerned world J Wieringa, PK Kannan, X Ma, T Reutterer, H Risselada, B Skiera Journal of Business Research, 2019	19	2019
The impact of social influence on the perceived helpfulness of online consumer reviews H Risselada, L de Vries, M Verstappen European Journal of Marketing, 2018	16	2018
Dynamics in charity donation decisions: Insights from a large longitudinal data set MC Leliveld, H Risselada Science advances 3 (9), e1700077, 2017	11	2017
Sustainability Claims and Perceived Product Quality: The Moderating Role of Brand CSR J Doorn, PC Verhoef, H Risselada Sustainability 12 (9), 3711, 2020	2	2020
Analyzing Behavior in Customer Relationships Accounting for Customer-to-Customer Interactions H Risselada University of Groningen, 2012	1	2012

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