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Michael Lowe
Michael Lowe
Associate Professor of Marketing, Georgia Institute of Technology
Verified email at scheller.gatech.edu
Title
Cited by
Cited by
Year
Sounds big: The effects of acoustic pitch on product perceptions
ML Lowe, KL Haws
Journal of Marketing Research 54 (2), 331-346, 2017
1182017
(Im) moral support: The social outcomes of parallel self-control decisions
ML Lowe, KL Haws
Journal of Consumer Research 41 (2), 489-505, 2014
612014
The impact of corporate social responsibility on brand sales: An accountability perspective
D Nickerson, M Lowe, A Pattabhiramaiah, A Sorescu
Journal of Marketing 86 (2), 5-28, 2022
442022
A quiet disquiet: Anxiety and risk avoidance due to nonconscious auditory priming
ML Lowe, KE Loveland, A Krishna
Journal of Consumer Research 46 (1), 159-179, 2019
362019
An overture to overeating: The cross-modal effects of acoustic pitch on food preferences and serving behavior
M Lowe, C Ringler, K Haws
Appetite 123, 128-134, 2018
312018
Ceding and succeeding: How the altruistic can benefit from the selfish in joint decisions
M Lowe, H Nikolova, CJ Miller, SL Dommer
Journal of Consumer Psychology 29 (4), 652-661, 2019
232019
Confession and self-control: A prelude to repentance or relapse?
ML Lowe, KL Haws
Journal of Personality and Social Psychology 116 (4), 563, 2019
112019
Sounds big: the cross-modal effects of auditory pitch on product perceptions
M Lowe, K Haws
ACR North American Advances, 2014
12014
When the Two of Us Care Too Much for Each Other: Subversive Effects of Altruism in Joint Dyadic Decisions.
H Nikolova, S Dommer, C Miller, M Lowe
Advances in Consumer Research 45, 2017
2017
17-D: Friends With Benefits: Social Support and Pain of Payment
D Abrams, S Bond, M Lowe
ACR North American Advances, 2017
2017
Fevered Pitch: Anxiety and Risk Avoidance in Response to Low-Pitch Ambient Sounds
M Lowe, K Loveland, A Krishna
ACR North American Advances, 2017
2017
Social navigation in the pursuit of self-control goals
ML Lowe
Texas A&M University, 2015
2015
Off My Chest and At It Again: Is Confession a Prelude to Repentance Or Relapse?
M Lowe, K Haws
ACR North American Advances, 2015
2015
Pitch, Threat and Risk Aversion
K Loveland, M Lowe
ACR North American Advances, 2014
2014
More than Music: Sound and Sonic Elements in Consumer Psychology
E Sayin, A Krishna, G Briand-Decré, JC Nunes, A Ordanini, M Lowe, ...
Advances in Consumer Research 42, 2014
2014
Of Simple and Social Excuses to Indulge
M Scott, GY Nenkov, AM Garvey, LE Bolton, PJ Liu, GJ Fitzsimons, ...
Advances in Consumer Research 41, 2013
2013
Camaraderie in Crime: Shared Self-Control Decisions and Affiliation
M Lowe, K Haws
ACR North American Advances, 2013
2013
Anticipate, Go Big, Enjoy, Repeat: Towards an Optimal Consumption Strategy and Well-Being
M Lowe, K Haws
ACR North American Advances, 2011
2011
Learning From Highly Unstructured Data: Insight From Videos, Images and Audio
R Hofstetter, M Bravin, A Lucerne, M Clegg, M Pouly, J Hartmann, ...
Web Appendix for “The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective”
D Nickerson, M Lowe, A Pattabhiramaiah, A Sorescu
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