Hans Baumgartner
Hans Baumgartner
Smeal Professor of Marketing, Smeal College of Business, Penn State University
Verified email at psu.edu - Homepage
Title
Cited by
Cited by
Year
Assessing measurement invariance in cross-national consumer research
JBEM Steenkamp, H Baumgartner
Journal of consumer research 25 (1), 78-90, 1998
48211998
Applications of structural equation modeling in marketing and consumer research: A review
H Baumgartner, C Homburg
International journal of Research in Marketing 13 (2), 139-161, 1996
27401996
The evaluation of structural equation models and hypothesis testing
RP Bagozzi, H Baumgartner
Principles of marketing research 1 (10), 386-422, 1994
13151994
Response styles in marketing research: A cross-national investigation
H Baumgartner, JBEM Steenkamp
Journal of marketing research 38 (2), 143-156, 2001
12292001
Multicollinearity and measurement error in structural equation models: Implications for theory testing
R Grewal, JA Cote, H Baumgartner
Marketing science 23 (4), 519-529, 2004
12142004
Beurteilung von Kausalmodellen. Bestandsaufnahme und Anwendungsempfehlungen
C Homburg, H Baumgartner
Marketing ZfP 17 (3), 162-176, 1995
11171995
The role of optimum stimulation level in exploratory consumer behavior
JBEM Steenkamp, H Baumgartner
Journal of consumer research 19 (3), 434-448, 1992
8681992
Exploratory consumer buying behavior: Conceptualization and measurement
H Baumgartner, JBEM Steenkamp
International journal of Research in marketing 13 (2), 121-137, 1996
8661996
State versus action orientation and the theory of reasoned action: An application to coupon usage
RP Bagozzi, H Baumgartner, Y Yi
Journal of consumer research 18 (4), 505-518, 1992
7301992
An Investigation into the Role of Intentions as Mediators of the Attitude-Behavior Relationship
J Baumgartner,
Journal of Economic Psychology 10 (March), 35-62, 1989
6121989
On the use of structural equation models for marketing modeling
JBEM Steenkamp, H Baumgartner
International journal of research in marketing 17 (2-3), 195-202, 2000
5782000
A means-end chain approach to consumer goal structures
R Pieters, H Baumgartner, D Allen
International journal of research in marketing 12 (3), 227-244, 1995
5671995
The role of consumption emotions in the satisfaction response
DM Phillips, H Baumgartner
Journal of Consumer psychology 12 (3), 243-252, 2002
5442002
The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time
H Baumgartner, R Pieters
Journal of marketing 67 (2), 123-139, 2003
4962003
Coping with negative emotions in purchase‐related situations
S Yi, H Baumgartner
Journal of Consumer Psychology 14 (3), 303-317, 2004
4222004
Toward a personology of the consumer
H Baumgartner
Journal of Consumer Research 29 (2), 286-292, 2002
4002002
Die kausalanalyse als instrument der marketingforschung: eine bestandsaufnahme
C Homburg, H Baumgartner
Zeitschrift für Betriebswirtschaft 65 (10), 1091-1108, 1995
3751995
Socially desirable response tendencies in survey research
JBEM Steenkamp, MG De Jong, H Baumgartner
Journal of Marketing Research 47 (2), 199-214, 2010
3402010
Influencing consumer judgments using autobiographical memories: A self-referencing perspective
M Sujan, JR Bettman, H Baumgartner
Journal of Marketing research 30 (4), 422-436, 1993
3291993
Future‐oriented emotions: conceptualization and behavioral effects
H Baumgartner, R Pieters, RP Bagozzi
European Journal of Social Psychology 38 (4), 685-696, 2008
3282008
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