Pierre McDonagh
Pierre McDonagh
Professor of Critical Marketing & Society, School of Management, University of Bath
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Cited by
Cited by
Who are organic food consumers? A compilation and review of why people purchase organic food
RS Hughner, P McDonagh, A Prothero, CJ Shultz II, J Stanton
Journal of Consumer Behaviour 6 (2‐3), 94-110, 2007
Sustainable consumption and the quality of life: A macromarketing challenge to the dominant social paradigm
W Kilbourne, P McDonagh, A Prothero
Journal of Macromarketing 17 (1), 4-24, 1997
Sustainability marketing research: Past, present and future
P McDonagh, A Prothero
Journal of Marketing Management 30 (11-12), 1186-1219, 2014
The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture
B Aarset, S Beckmann, E Bigne, M Beveridge, T Bjorndal, J Bunting, ...
British Food Journal 106 (2), 93-105, 2004
Consumer roles in brand culture and value co-creation in virtual communities
JC Healy, P McDonagh
Journal of business research 66 (9), 1528-1540, 2013
Is green the new black? Reflections on a green commodity discourse
A Prothero, P McDonagh, S Dobscha
Journal of Macromarketing 30 (2), 147-159, 2010
Sustainable fashion: current and future research directions
A Mukendi, I Davies, S Glozer, P McDonagh
European journal of marketing 54 (11), 2873-2909, 2020
Green management: A reader
PAP MacDonagh
International Thomson Business, 1997
Hidden mountain: the social avoidance of waste
E De Coverly, P McDonagh, L O'Malley, M Patterson
Journal of Macromarketing 28 (3), 289-303, 2008
Titanic: Consuming the Myths and Meanings of an Ambiguous Brand
S Brown, P McDonagh, CJ Shultz
Journal of Consumer Research 40 (4), 595-614, 2013
Towards a theory of sustainable communication in risk society: relating issues of sustainability to marketing communications
P McDonagh
Journal of Marketing Management 14 (6), 591-622, 1998
Producing environmentally acceptable cosmetics? The impact of environmentalism on the United Kingdom cosmetics and toiletries industry
A Prothero, P McDonagh
Journal of Marketing Management 8 (2), 147-166, 1992
Communicative campaigns to effect anti-slavery and fair trade: The cases of Rugmark and Cafédirect
P McDonagh
European Journal of Marketing 36 (5/6), 642-666, 2002
The Institutional Foundations of Materialism in Western Societies
WE Kilbourne, MJ Dorsch, P McDonagh, B Urien, A Prothero, ...
Journal of macromarketing 29 (3), 259, 2009
Counter‐culture and consumer society
J Desmond, P McDonagh, S O'Donohoe
Consumption, markets and culture 4 (3), 241-279, 2000
A citizen's critique of relationship marketing in risk society
JA Fitchett, P McDonagh
Journal of Strategic Marketing 8 (2), 209-222, 2000
Seeking sustainable futures in marketing and consumer research
I Davies, CJ Oates, C Tynan, M Carrigan, K Casey, T Heath, ...
European Journal of Marketing 54 (11), 2911-2939, 2020
Social media for social change: A transformative consumer research perspective
RV Kozinets, FM Belz, P McDonagh
Transformative consumer research for personal and collective well-being, 205-223, 2012
Communicating greener strategies: a study of on‐pack communication
A Prothero, K Peattie, P McDonagh
Business Strategy and the Environment 6 (2), 74-82, 1997
Employee job satisfaction: an empirical assessment of marketingmanagers as an occupationally homogeneous group
R Morgan, P McDonagh, T Ryan‐Morgan
Journal of Managerial Psychology 10 (2), 10-17, 1995
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