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Hyewon Oh
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Year
Competence judgments based on facial appearance are better predictors of American elections than of Korean elections
J Na, S Kim, H Oh, I Choi, A O’Toole
Psychological science 26 (7), 1107-1113, 2015
402015
From Oldie to Goldie: Humanizing Old Produce Enhances Its Appeal
M Koo, H Oh, VM Patrick
Journal of the Association for Consumer Research 4 (4), 337-351, 2019
312019
Cultural equity: knowledge and outcomes aspects
CJ Torelli, H Oh, JL Stoner
International Marketing Review, 2020
142020
Cultural identities in the era of globalization: implications for consumer behavior
CJ Torelli, H Oh
Handbook of Research on Identity Theory in Marketing, 2019
12019
Understanding Marketplace Tranquility
C Otnes, H Oh, R Mehta
ACR North American Advances, 2019
2019
Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases As More Experiential Than Material
H Oh, J K Goodman, I Choi
ACR North American Advances, 2018
2018
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Articles 1–6