| Marketing: theory, evidence, practice B Sharp (No Title), 2013 | 131 | 2013 |
| Advertising budgeting: a reinvestigation of the evidence on brand size and spend N Danenberg, R Kennedy, V Beal, B Sharp Journal of Advertising 45 (1), 139-146, 2016 | 30 | 2016 |
| Omnibus consumer research findings–Wave 2 N Danenberg, S Mueller Australian Seafood Cooperative Research Centre and the UniSA Ehrenberg-Bass …, 2011 | 26 | 2011 |
| A marketing economy of scale-big brands lose less of their customer base than small brands B Sharp, E Riebe, J Dawes, N Danenberg Massey University, 2002 | 26 | 2002 |
| Psychological targeting B Sharp, N Danenberg, S Bellman Proceedings of the National Academy of Sciences 115 (34), E7890-E7890, 2018 | 17 | 2018 |
| Understanding how brands compete: a guide to duplication of purchase analysis J Scriven, N Danenberg Report 53 for Corporate Supporters, 2010 | 12 | 2010 |
| Omnibus consumer research findings N Danenberg, H Remaud Prepared for: Australian Seafood Cooperative Research Centre. Ehrenberg-Bass …, 2010 | 9 | 2010 |
| Barriers and drivers of the SA food service sector’s purchase of seafood N Danenberg, H Remaud Paper presented at the Seafood Directions Conference, 2010 | 7 | 2010 |
| Tracking seafood consumption and measuring consumer acceptance of innovation in the Australian seafood industry. May. Project No. 2008/779 N Danenberg, H Remaud, S Mueller Fisheries Research and Development Corporation, 2012 | 5 | 2012 |
| What influences consumer choice in a Restaurant Context H Remaud, N Danenberg, K Peters SARDI and the UniSA Ehrenberg-Bass Institute for Marketing Science, 2010 | 5 | 2010 |
| Are health or environmental claims important to Australian prawn consumers? S Mueller, N Danenberg, H Remaud Global Aquaculture Advocate, 28-29, 2009 | 3 | 2009 |
| Modelling the Juster Scale C Rungie, N Danenberg Department Marketing University of Otago, 1998 | 2 | 1998 |
| Extended conditional trend analysis: Predicting triple period buyer flows with a tri‐variate NBD model G Trinh, J Dawes, MJ Wright, N Danenberg, B Sharp Journal of Consumer Behaviour 21 (1), 92-101, 2022 | 1 | 2022 |
| Testing the advertising intensiveness law in budgeting: can and should managers use the advertising intensiveness law in setting advertising budgets? N Danenberg | 1 | 2007 |
| Verifying the Distribution of Probabilistic Scales E Riebe, N Danenberg, B Sharp, C Rungie Australian & New Zealand Marketing Academy 1999 29, 1999 | 1 | 1999 |
| New Approaches to Estimating NBD-Dirichlet Model Parameters, from Measuring Goodness-of-Fit using Euclidean Distance N Danenberg, P Nay Available at SSRN 4774092, 2023 | | 2023 |
| A discrete choice experiment to understand the preferences of Australian consuers in buying prawns N Danenberg, S Mueller, H Remanud Aquaculture America, 2009 | | 2009 |
| Australian market survey: Are health or environmental clains important to prawn consumers? S Mueller, N Danenberg, H Remaud Global aquaculture advocate 12, 2009 | | 2009 |
