The economy and second-level agenda setting: A time-series analysis of economic news and public opinion about the economy JB Hester, R Gibson Journalism & Mass Communication Quarterly 80 (1), 73-90, 2003 | 353 | 2003 |
The efficiency of constructed week sampling for content analysis of online news JB Hester, E Dougall Journalism & Mass Communication Quarterly 84 (4), 811-824, 2007 | 304 | 2007 |
The agenda-setting function of national versus local media: A time-series analysis for the issue of same-sex marriage JB Hester, R Gibson Mass Communication & Society 10 (3), 299-317, 2007 | 139 | 2007 |
Using humorous programs as a vehicle for humorous commercials SD Perry, SA Jenzowsky, CM King, H Yi, JB Hester, J Gartenschlaeger Journal of Communication 47 (1), 20-39, 1997 | 116 | 1997 |
Consumer responses to gay-themed imagery in advertising JB Hester, R Gibson Advertising & Society Review 8 (2), 2007 | 57 | 2007 |
The environment: TV news, real-world cues, and public opinion over time JB Hester, WJ Gonzenbach Mass Comm Review 22, 5-20, 1995 | 43 | 1995 |
The influence of commercial humor on program enjoyment and evaluation SD Perry, SA Jenzowsky, JB Hester, CM King, H Yi Journalism & Mass Communication Quarterly 74 (2), 388-399, 1997 | 41 | 1997 |
Pull quotes shape reader perceptions of news stories R Gibson, JB Hester, S Stewart Newspaper Research Journal 22 (2), 66-78, 2001 | 37 | 2001 |
Using a Web-based interactive test as a learning tool JB Hester Journalism & Mass Communication Educator 54 (1), 35-41, 1999 | 33 | 1999 |
The importance of winning advertising award shows JC Schweitzer, JB Hester Southwestern Mass Communication 7 (1), 55-66, 1992 | 29 | 1992 |
Advertising & the business of brands: an introduction to careers & concepts in advertising & marketing B Bendinger (No Title), 2001 | 20 | 2001 |
Twitter diplomacy? A content analysis of eight US embassies’ Twitter feeds M Sobel, D Riffe, JB Hester The Journal of Social Media in Society 5 (2), 75-107, 2016 | 19 | 2016 |
Student understanding of the use of quotes and paraphrases R Gibson, JB Hester Journalism & Mass Communication Educator 54 (4), 59-68, 1999 | 17 | 1999 |
Public reactions to celebrity cancer disclosures via social media: Implications for campaign message design and strategy RL Pavelko, JG Myrick, RS Verghese, JB Hester Health Education Journal 76 (4), 492-506, 2017 | 15 | 2017 |
Effects of sources in coverage of same-sex marriage R Gibson, JB Hester Newspaper Research Journal 28 (2), 71-81, 2007 | 8 | 2007 |
Trust and the value of advertising: A test of the influence model P Meyer, B Hester Annual Meeting of the American Association for Public Opinion Research …, 2003 | 7 | 2003 |
Die Kraft des Humors. Kontextwirkungen von humorvollen Programmumfeldern SD Perry, S Jenzowsky, JB Hester, C King, H Yi Fernsehwerbung. Theoretische Analysen und empirische Befunde, 337-356, 1999 | 7 | 1999 |
Social Network Sites And Social Media: A New Research Paradigm For Strategic Communication? JB Hester, CJ Vargo American Academy of Advertising. Conference. Proceedings (Online), 177, 2013 | 4 | 2013 |
The organizational impact of advertising awards JB Hester Texas Tech University, 1988 | 4 | 1988 |
The relationship between tone of TV news coverage and public opinion for a controversial issue JB Hester, R Gibson Electronic News 1 (2), 89-102, 2007 | 2 | 2007 |