Steve Goodman
Steve Goodman
Associate Professor of Marketing, University of Adelaide
Verified email at adelaide.edu.au
Title
Cited by
Cited by
Year
Social media engagement behaviour: A uses and gratifications perspective
R Dolan, J Conduit, J Fahy, S Goodman
Journal of Strategic Marketing 24 (3-4), 261-277, 2016
4952016
An international comparison of retail consumer wine choice
S Goodman
International Journal of Wine Business Research 21 (1), 41-49, 2009
1902009
Consumer preferences of wine in Italy applying best-worst scaling
L Casini, AM Corsi, S Goodman
International Journal of Wine Business Research 21 (1), 64-78, 2009
1402009
Social media engagement behavior: a framework for engaging customers through social media content
R Dolan, J Conduit, C Frethey-Bentham, J Fahy, S Goodman
European Journal of Marketing, 2019
1192019
Effective marketing of small brands: niche positions, attribute loyalty and direct marketing
W Jarvis, S Goodman
Journal of Product & Brand Management, 2005
1072005
Best-worst scaling: a simple method to determine drinks and wine style preferences
S Goodman, L Lockshin, E Cohen
International Wine Marketing Symposium (2nd: 2005: Sonoma), 2005
1072005
Chinese choices: a survey of wine consumers in Beijing
Y Yu, H Sun, S Goodman, S Chen, H Ma
International Journal of Wine Business Research, 2009
942009
Social media: communication strategies, engagement and future research directions
R Dolan, J Conduit, J Fahy, S Goodman
International Journal of Wine Business Research 29 (1), 2017
872017
The role of employer brand equity in employee attraction and retention: a unified framework
S Alshathry, M Clarke, S Goodman
International Journal of Organizational Analysis, 2017
792017
Store choice: How understanding consumer choice of ‘where’to shop may assist the small retailer
S Goodman, H Remaud
Journal of Retailing and Consumer Services 23, 118-124, 2015
582015
Using social media for consumer interaction: An international comparison of winery adoption and activity
G Szolnoki, R Dolan, S Forbes, L Thach, S Goodman
Wine Economics and Policy 7 (2), 109-119, 2018
452018
Using the Best-Worst method to examine market segments and identify different influences of consumer choice
S Goodman, L Lockshin, E Cohen
International Wine Business & Marketing Conference (06/Jul/2006: Montpellier …, 2006
412006
Succeeding on social media: Exploring communication strategies for wine marketing
R Dolan, S Goodman
Journal of Hospitality and Tourism Management 33, 23-30, 2017
382017
Influencers of consumer choice in a retail setting-more international comparisons
S Goodman, L Lockshin, E Cohen
Australian Industrial Publishers 22 (6), 2007
382007
International comparison of consumer choice for wine: a twelve country comparison
S Goodman, L Lockshin, E Cohen, J Fensterseifer, H Ma, F d'Hauteville, ...
Academy of Wine Business Research, 2008
352008
Examining market segments and influencers of choice for wine using the Best-Worst choice method
S Goodman, L Lockshin, E Cohen
Market Management 8 (1), 94-112, 2008
342008
Beyond better wine: The impact of experiential and monetary value on wine tourists’ loyalty intentions
X Chen, S Goodman, J Bruwer, J Cohen
Asia Pacific Journal of Tourism Research 21 (2), 172-192, 2016
332016
Influencers of consumer choice-comparing international markets
S Goodman, L Lockshin, E Cohen
Australian Industrial Publishers 22 (3), 2007
332007
Using polarisation to identify variations in behavioural loyalty to price tiers
W Jarvis, C Rungie, S Goodman, L Lockshin
Journal of Product & Brand Management, 2006
322006
The worlds of wine: Old, new and ancient
H Li, H Wang, H Li, S Goodman, P van der Lee, Z Xu, A Fortunato, P Yang
Wine Economics and Policy 7 (2), 178-182, 2018
232018
The system can't perform the operation now. Try again later.
Articles 1–20