Helge Thorbjørnsen
Helge Thorbjørnsen
Professor at NHH - Norwegian School of Economics
Verified email at
Cited by
Cited by
Intentions to use mobile services: Antecedents and cross-service comparisons
H Nysveen, PE Pedersen, H Thorbjørnsen
Journal of the academy of marketing science 33 (3), 330-346, 2005
Explaining intention to use mobile chat services: moderating effects of gender
H Nysveen, PE Pedersen, H Thorbjørnsen
Journal of consumer Marketing 22 (5), 247-256, 2005
Getting too personal: Reactance to highly personalized email solicitations
TB White, DL Zahay, H Thorbjørnsen, S Shavitt
Marketing Letters 19, 39-50, 2008
Building brand relationships online: A comparison of two interactive applications
H Thorbjørnsen, M Supphellen, H Nysveen, P Egil
Journal of interactive marketing 16 (3), 17-34, 2002
Consumer brand relationships: an investigation of two alternative models
E Breivik, H Thorbjørnsen
Journal of the Academy of Marketing Science 36, 443-472, 2008
Mobilizing the brand: The effects of mobile services on brand relationships and main channel use
H Nysveen, PE Pedersen, H Thorbjørnsen, P Berthon
Journal of Service Research 7 (3), 257-276, 2005
“This is who I am”: Identity expressiveness and the theory of planned behavior
H Thorbjørnsen, PE Pedersen, H Nysveen
Psychology & Marketing 24 (9), 763-785, 2007
Understanding mobile commerce end-user adoption: a triangulation perspective and suggestions for an exploratory service evaluation framework
PE Pedersen, LB Methlie, H Thorbjornsen
proceedings of the 35th annual Hawaii international conference on system …, 2002
Is publicity always better than advertising? The role of brand reputation in communicating corporate social responsibility
S Skard, H Thorbjørnsen
Journal of Business Ethics 124, 149-160, 2014
The impact of brand loyalty on website usage
H Thorbjørnsen, M Supphellen
Journal of Brand Management 11, 199-208, 2004
Brand extensions: brand concept congruency and feedback effects revisited
H Thorbjørnsen
Journal of Product & Brand Management 14 (4), 250-257, 2005
How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting
S Skard, ES Knudsen, H Sjåstad, H Thorbjørnsen
Tourism Management 87, 104360, 2021
Customer reactions to acquirer-dominant mergers and acquisitions
H Thorbjørnsen, M Dahlén
International journal of research in marketing 28 (4), 332-341, 2011
The adoption of mobile services: A cross service study
PE Pedersen, H Nysveen, H Thorbjørnsen
SNF, 2002
In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance
PE Ketelaar, R Konig, EG Smit, H Thorbjørnsen
Journal of Consumer Marketing 32 (3), 190-198, 2015
Determinants of core value behavior in service brands
H Thorbjørnsen, M Supphellen
Journal of Services Marketing 25 (1), 68-76, 2011
A Taste of" Nextopia"
M Dahlén, H Thorbjørnsen, H Sjödin
Journal of Advertising 40 (4), 33-44, 2011
How do teaser advertisements boost word of mouth about new products?: For consumers, the future is more exciting than the present
H Thorbjørnsen, P Ketelaar, J Van't Riet, M Dahlén
Journal of Advertising Research 55 (1), 73-80, 2015
Categorizing networked services: The role of intrinsic‐, user network‐and complement network attributes
H Thorbjørnsen, PE Pedersen, H Nysveen
European Journal of Marketing 43 (3/4), 371-397, 2009
The effect of new product preannouncements on the evaluation of other brand products
H Thorbjørnsen, M Dahlén, YH Lee
Journal of Product Innovation Management 33 (3), 342-355, 2016
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