Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail JF Klein, T Falk, FR Esch, A Gloukhovtsev Journal of Business Research 69 (12), 5761-5767, 2016 | 133 | 2016 |
Customer Touchpoint Management für Corporate Brands umsetzen FR Esch, JF Klein, C Knörle, M Schmitt Corporate Brand Management, 427-448, 2014 | 20 | 2014 |
The Dilemma of Service Productivity and Service Innovation: An Empirical Exploration in Financial Services J Aspara, JF Klein, X Luo, H Tikkanen Journal of Service Research, 2018 | 17 | 2018 |
Strategie und Steuerung des Customer Touchpoint Management FR Esch, JF Klein, C Knörle, M Schmitt Handbuch Controlling der Kommunikation, 329-350, 2016 | 6 | 2016 |
Wann passt Social Media zur Marke FR Esch, JF Klein Absatzwirtschaft 5 (14), 38-39, 2014 | 6 | 2014 |
On customer touchpoints and brand outcomes JF Klein EBS Universität für Wirtschaft und Recht-EBS Business School, 2015 | 3 | 2015 |
Offline und Online harmonisch verzahnen FR Esch, JF Klein Lebensmittelzeitung 26, 42, 2014 | 3 | 2014 |
Technology-enabled personalization in retail stores: Understanding drivers and barriers AS Riegger, JF Klein, K Merfeld, S Henkel Journal of Business Research 123, 140-155, 2021 | 2 | 2021 |
Measuring Customer Experiences: A Text-Based and Pictorial Scale M Gahler, JF Klein, M Paul https://www.msi.org/reports/measuring-customer-experiences-a-text-based-and …, 0 | 2* | |
Customer journey analyses in digital media: Exploring the impact of cross-media exposure on customers’ purchase decisions JF Klein, Y Zhang, T Falk, J Aspara, X Luo Journal of Service Management, 2020 | 1 | 2020 |
What Gets Measured Gets Done: Can Self-Tracking Technologies Enhance Advice Compliance? K Wittkowski, JF Klein, T Falk, JJL Schepers, J Aspara, KN Bergner Journal of Service Research, 1094670520904424, 2020 | 1 | 2020 |
How Peer-to-Peer Sharing Promotes Product Purchase: An Abstract JF Klein, MP Wilhelms, K Merfeld, S Henkel, T Falk Academy of Marketing Science Annual Conference, 549-550, 2019 | | 2019 |
Restrictions in Spatial Competition: The Effects on Firms and Consumers B Buechel, JF Klein Homo Oeconomicus 33 (1-2), 157-172, 2016 | | 2016 |