| Conflict in online consumption communities: a systematic literature review and directions for future research K Chandrasapth, N Yannopoulou, K Schoefer, TC Licsandru, ... International Marketing Review 38 (5), 900-926, 2021 | 14 | 2021 |
| Good fortune and its influence on B2B relationships: The case of the Mae Manee money solution campaign in Thailand K Chandrasapth, N Yannopoulou, X Bian Industrial Marketing Management 101 (October 2020), 223-237, 2022 | 9 | 2022 |
| A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities: The case of Samsung vs. Huawei K Chandrasapth, N Yannopoulou, K Schoefer, MJ Liu Journal of Business Research 144, 1103-1120, 2022 | 5 | 2022 |
| What we do know and don’t know about marketing communications on mature consumers N Yannopoulou, D Manika, K Chandrasapth, M Tajvidi, V Wells European Journal of Marketing 57 (8), 1969-1995, 2023 | 4 | 2023 |
| The Power of Collective Brand Defending in Mitigating Negative eWOM: An Abstract K Chandrasapth, N Yannopoulou, K Schoefer, D Kelsey Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 2 | 2020 |
| Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference S Wu, F Pantoja, N Krey Springer Nature, 2020 | 1 | 2020 |
| Dissemination of Academic Research Using Visual Methods A McFarlane, N Yannopoulou, K Chandrasapth, D Kelsey, S Jones, ... Visual Methods in Marketing and Consumer Research, 165-166, 2024 | | 2024 |
| The Role of Disinformation in Promoting CSR Conscious Brands K Chandrasapth, N Yannopoulous Academy of Marketing Science Annual Conference, 225-233, 2023 | | 2023 |
| Student Experience For Authentic-transparent Brand Communication K Chandrasapth, N Yannopoulou, X Bian, S Gupta, M J. Liu, J Luo, ... ANZMAC 2022. Reconnect & reimagine 14473275 (1830669), 438, 2022 | | 2022 |
| Conflicts Over Authenticity and Overtourism in Destination Branding:‘Blame the Bieber effect’in Iceland N Yannopoulou, K Chandrasapth, D Kelsey Research Companion to Language and Country Branding, 389-406, 2020 | | 2020 |
Natalia YannopoulouProfessor of Marketing, Newcastle University Business SchoolGeverifieerd e-mailadres voor ncl.ac.uk
