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Dipayan Biswas
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The differential effects of celebrity and expert endorsements on consumer risk perceptions. The role of consumer knowledge, perceived congruency, and product technology orientation
D Biswas, A Biswas, N Das
Journal of advertising 35 (2), 17-31, 2006
7182006
The diagnostic role of signals in the context of perceived risks in online shopping: do signals matter more on the web?
D Biswas, A Biswas
Journal of interactive marketing 18 (3), 30-45, 2004
4632004
Sounds like a healthy retail atmospheric strategy: effects of ambient music and background noise on food sales
D Biswas, K Lund, C Szocs
Journal of the Academy of Marketing Science 47, 37-55, 2019
2232019
Economics of information in the web economy: towards a new theory?
D Biswas
Journal of Business Research 57 (7), 724-733, 2004
2222004
Retailer pricing and competitive effects
P Kopalle, D Biswas, PK Chintagunta, J Fan, K Pauwels, BT Ratchford, ...
Journal of Retailing 85 (1), 56-70, 2009
2162009
Shining light on atmospherics: how ambient light influences food choices
D Biswas, C Szocs, R Chacko, B Wansink
Journal of Marketing Research 54 (1), 111-123, 2017
1972017
Making choices while smelling, tasting, and listening: the role of sensory (Dis) similarity when sequentially sampling products
D Biswas, LI Labrecque, DR Lehmann, E Markos
Journal of Marketing 78 (1), 112-126, 2014
1792014
Healthy-left, unhealthy-right: Can displaying healthy items to the left (versus right) of unhealthy items nudge healthier choices?
M Romero, D Biswas
Journal of Consumer Research 43 (1), 103-112, 2016
1752016
The smell of healthy choices: Cross-modal sensory compensation effects of ambient scent on food purchases
D Biswas, C Szocs
Journal of Marketing Research 56 (1), 123-141, 2019
1662019
Psychometric properties of shortened versions of the Automatic Thoughts Questionnaire
RG Netemeyer, DA Williamson, S Burton, D Biswas, S Jindal, S Landreth, ...
Educational and Psychological Measurement 62 (1), 111-129, 2002
1212002
How the order of sampled experiential products affects choice
D Biswas, D Grewal, A Roggeveen
Journal of Marketing Research 47 (3), 508-519, 2010
1042010
Consumer choices under product option framing: loss aversion principles or sensitivity to price differentials?
D Biswas, SL Grau
Psychology & Marketing 25 (5), 399-415, 2008
942008
Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation
D Biswas, C Szocs, A Krishna, D Lehmann
Journal of Consumer Research 3, 184-197, 2014
912014
Hey big spender! A golden (color) atmospheric effect on tipping behavior
NY Lee, SM Noble, D Biswas
Journal of the Academy of Marketing Science 46 (2), 317-337, 2018
882018
Sensory aspects of retailing: Theoretical and practical implications
D Biswas
Journal of Retailing 95 (4), 111-115, 2019
832019
Extending the boundaries of sensory marketing and examining the sixth sensory system: Effects of vestibular sensations for sitting versus standing postures on food taste perception
D Biswas, C Szocs, A Abell
Journal of Consumer Research 46 (4), 708-724, 2019
602019
The effects of option framing on consumer choices: Making decisions in rational versus experiential processing modes
D Biswas
Journal of Consumer Behaviour: An International Research Review 8 (5), 284-299, 2009
582009
The effects of product digitalization and price dispersion on search intentions in offline versus online settings: The mediating effects of perceived risks
D Biswas, B Burman
Journal of Product & Brand Management 18 (7), 477-486, 2009
402009
Short-and long-term effects of nonconsciously processed ambient scents in a servicescape: Findings from two field experiments
A Girard, M Lichters, M Sarstedt, D Biswas
Journal of Service Research 22 (4), 440-455, 2019
392019
Designed to s (m) ell: When scented advertising induces proximity and enhances appeal
R Ruzeviciute, B Kamleitner, D Biswas
Journal of Marketing Research 57 (2), 315-331, 2020
372020
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