Sachin Gupta
Sachin Gupta
Henrietta Louis Johnson Professor of Management and Professor of Marketing, Cornell University
Verified email at cornell.edu
Title
Cited by
Cited by
Year
On using demographic variables to determine segment membership in logit mixture models
S Gupta, PK Chintagunta
Journal of Marketing Research 31 (1), 128-136, 1994
4631994
Logit demand estimation under competitive pricing behavior: An equilibrium framework
D Besanko, S Gupta, D Jain
Management Science 44 (11-part-1), 1533-1547, 1998
3641998
Modeling the evolution of markets with indirect network externalities: An application to digital television
S Gupta, DC Jain, MS Sawhney
Marketing Science 18 (3), 396-416, 1999
3221999
Estimation of consumer demand with stock-out based substitution: An application to vending machine products
R Anupindi, M Dada, S Gupta
Marketing Science 17 (4), 406-423, 1998
2991998
Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is
HJ Van Heerde, S Gupta, DR Wittink
Journal of Marketing Research 40 (4), 481-491, 2003
2722003
Guest satisfaction and restaurant performance
S Gupta, E McLaughlin, M Gomez
Cornell Hotel and Restaurant Administration Quarterly 48 (3), 284-298, 2007
2462007
Own-brand and cross-brand retail pass-through
D Besanko, JP Dubé, S Gupta
Marketing Science 24 (1), 123-137, 2005
2322005
Using market-level data to understand promotion effects in a nonlinear model
M Christen, S Gupta, JC Porter, R Staelin, DR Wittink
Journal of Marketing Research 34 (3), 322-334, 1997
1951997
Competitive price discrimination strategies in a vertical channel using aggregate retail data
D Besanko, JP Dubé, S Gupta
Management Science 49 (9), 1121-1138, 2003
1932003
Do Household Scanner Panels Provide Representative Inferences from Brand Choices? A Comparison with Store Data
S Gupta, PK Chintagunta, DR Wittink, A Kaul
Journal of Marketing Research 33, 383-98, 1998
159*1998
Models of multi-category choice behavior
PB Seetharaman, S Chib, A Ainslie, P Boatwright, T Chan, S Gupta, ...
Marketing Letters 16 (3-4), 239-254, 2005
1462005
Handling endogenous regressors by joint estimation using copulas
S Park, S Gupta
Marketing Science 31 (4), 567-586, 2012
1292012
Modeling preferences for common attributes in multicategory brand choice
VP Singh, KT Hansen, S Gupta
Journal of Marketing Research 42 (2), 195-209, 2005
1092005
Simulated maximum likelihood estimator for the random coefficient logit model using aggregate data
S Park, S Gupta
Journal of Marketing Research 46 (4), 531-542, 2009
752009
An empirical analysis of consumer durable replacement intentions
BL Bayus, S Gupta
International Journal of Research in Marketing 9 (3), 257-267, 1992
701992
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications
Q Liu, S Gupta
International Journal of research in Marketing 28 (3), 205-217, 2011
562011
Forecasting Sales of New and Existing Products Using Consumer Reviews: A Random Projections Approach
M Schneider, S Gupta
International Journal of Forecasting, 2015
532015
The recoverability of segmentation structure from store-level aggregate data
AV Bodapati, S Gupta
Journal of Marketing Research 41 (3), 351-364, 2004
512004
Analysis of variance
A Tybout, B Sternthal, G Keppel, J Verducci, J Meyers-Levy, J Barnes, ...
Journal of Consumer Psychology 10 (1-2), 5-35, 2001
422001
Household heterogeneity and state dependence in a model of purchase strings: Empirical results and managerial implications
S Gupta, PK Chintagunta, DR Wittink
International Journal of Research in Marketing 14 (4), 341-357, 1997
381997
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