Dr Suresh Ramanathan
Dr Suresh Ramanathan
Dean & Principal, Great Lakes Institute of Management
Verified email at greatlakes.edu.in
Title
Cited by
Cited by
Year
Mobile shopper marketing: Key issues, current insights, and future research avenues
V Shankar, M Kleijnen, S Ramanathan, R Rizley, S Holland, S Morrissey
Journal of Interactive Marketing 34, 37-48, 2016
3152016
Immediate and delayed emotional consequences of indulgence: The moderating influence of personality type on mixed emotions
S Ramanathan, P Williams
Journal of Consumer Research 34 (2), 212-223, 2007
3052007
Consuming with others: Social influences on moment-to-moment and retrospective evaluations of an experience
S Ramanathan, AL McGill
Journal of Consumer Research 34 (4), 506-524, 2007
2752007
Time-varying effects of chronic hedonic goals on impulsive behavior
S Ramanathan, G Menon
Journal of Marketing Research 43 (4), 628-641, 2006
2462006
We're at as much risk as we are led to believe: Effects of message cues on judgments of health risk
G Menon, LG Block, S Ramanathan
Journal of Consumer Research 28 (4), 533-549, 2002
1612002
As pleasure unfolds: Hedonic responses to tempting food
W Hofmann, GM van Koningsbruggen, W Stroebe, S Ramanathan, ...
Psychological Science 21 (12), 1863-1870, 2010
1522010
The effect of sales promotions on the size and composition of the shopping basket: Regulatory compatibility from framing and temporal restrictions
S Ramanathan, SK Dhar
Journal of Marketing Research 47 (3), 542-552, 2010
1212010
Recalling past temptations: An information-processing perspective on the dynamics of self-control
A Mukhopadhyay, J Sengupta, S Ramanathan
Journal of Consumer Research 35 (4), 586-599, 2008
1192008
Choice based on goals
SMJ Van Osselaer, S Ramanathan, MC Campbell, JB Cohen, JK Dale, ...
Marketing letters 16 (3), 335-346, 2005
1022005
The best of both worlds? Effects of attribute-induced goal conflict on consumption of healthful indulgences
N Belei, K Geyskens, C Goukens, S Ramanathan, J Lemmink
Journal of Marketing Research 49 (6), 900-909, 2012
912012
Promotions spontaneously induce a positive evaluative response
RW Naylor, R Raghunathan, S Ramanathan
Journal of Consumer Psychology 16 (3), 295-305, 2006
712006
The influence of experience and sequence of conflicting emotions on ad attitudes
AA Labroo, S Ramanathan
Journal of Consumer Research 33 (4), 523-528, 2007
542007
Don't know why, but I had this craving: Goal-dependent automaticity in impulsive decisions
S Ramanathan, G Menon
New York University Working paper, 2002
302002
Engaging in self-control heightens urges and feelings
KD Vohs, RF Baumeister, NL Mead, W Hofmann, S Ramanathan, ...
Unpublished raw data, 2012
232012
Painting your point: The role of color in firms' strategic responses to product failures via advertising and marketing communications
M Puzakova, H Kwak, S Ramanathan, JF Rocereto
Journal of Advertising 45 (4), 365-376, 2016
212016
The halo effect of product color lightness on hedonic food consumption
AV Madzharov, S Ramanathan, LG Block
Journal of the Association for Consumer Research 1 (4), 579-591, 2016
172016
Getting to the heart of the consumer: The role of emotions and cognition (or the lack thereof) in consumer decision making
S Ramanathan, B Shiv
ADVANCES IN CONSUMER RESEARCH, VOL XXVIII 28, 49-50, 2001
132001
The Routledge Companion to Consumer Behavior
MR Solomon, TM Lowrey
Routledge, 2017
42017
How do friends and strangers interpret shared experiences? Synchrony as relationship-bolstering or experience-heightening
S Ramanathan, K Vohs, AL McGill
ACR North American Advances, 2013
32013
Are Political Opinions Contagious? An Investigation on the Effects of Seating Position and Prior Attitudes on Moment-to-Moment Evaluations During the Presidential Debates
S Ramanathan, A McGill, J Phillips
ACR North American Advances, 2010
32010
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