The role of instructor experiential values in shaping students’ course experiences, attitudes and behavioral intentions A Mishra, S Jha, R Nargundkar Journal of Product & Brand Management 30 (6), 898-915, 2021 | 13 | 2021 |
Eco Marketing: Cultivating Green Consumers and Communities—Marketing Strategies to Facilitate Green Purchase Behavior S Aggarwal, S Jha Dealing with Socially Responsible Consumers: Studies in Marketing, 149-167, 2023 | 3 | 2023 |
Financial feasibility analysis of potential projects of Indian SMEs using DEMATEL S Jha, V Vyas, P Acharya International Journal of Management and Enterprise Development 14 (3), 199-213, 2015 | 1 | 2015 |
Exposure to Xenophobic Claims Leads Asians to Prefer Self-Identity Products and Non-Asians to Adopt Cybersecurity Products T Mai-McManus, J Du, L Nguyen, S Jha, Y Ding ACR North American Advances, 2021 | | 2021 |
Old Is Not Always Gold: the Role of Temporal Congruence in Shaping the Downstream Effects of Firm's Longevity S Jha, S Tripathi, S Mandal ACR North American Advances, 2021 | | 2021 |
Cashbacks: Buying More Or Less? S Jha, S Tripathi ACR North American Advances, 2021 | | 2021 |