English in product advertisements in Belgium, France, Germany, the Netherlands and Spain M Gerritsen, C Nickerson, A Van Hooft, F Van Meurs, U Nederstigt, ... World Englishes 26 (3), 291-315, 2007 | 246 | 2007 |
Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertising M Mulken, A Hooft, U Nederstigt Journal of Advertising 43 (4), 333-343, 2014 | 153 | 2014 |
English in product advertisements in non-English-speaking countries in Western Europe: Product image and comprehension of the text M Gerritsen, C Nickerson, A Van Hooft, F Van Meurs, H Korzilius, ... Journal of Global Marketing 23 (4), 349-365, 2010 | 138 | 2010 |
Promoting intercultural communicative competence through foreign language courses B Planken, A Van Hooft, H Korzilius Business Communication Quarterly 67 (3), 308-315, 2004 | 96 | 2004 |
Birds of different feathers? The relationship between multicultural personality dimensions and foreign language mastery in business professionals working in a Dutch … H Korzilius, A Van Hooft, B Planken, C Hendrix International Journal of Intercultural Relations 35 (5), 540-553, 2011 | 74 | 2011 |
A Change will do you good. Paradoxical effects of higher degrees of logo change on logo recognition, logo appreciation core values fit, and brand attitudes A Van Hooft, E Das London: European Advertising Academy/Birkbeck School of Business Economics …, 2015 | 61 | 2015 |
Het logo: drager van kernwaarden A Van Hooft, L Wiskerke, J Brink | 58 | 2007 |
A longitudinal study on intercultural awareness and foreign language acquisition in the Netherlands H Korzilius, A Van Hooft, B Planken Journal of Intercultural Communication 7 (3), 1-08, 2007 | 45 | 2007 |
La negociación intercultural: un punto de encuentro. La relación del uso de la lengua y los valores culturales A Van Hooft, H Korzilius Bordoy, M., van Hooft, A., Sequeros, A. eds, 44-56, 2001 | 36 | 2001 |
Cultural Differences? Visual Metaphor in Advertising: Comprehension and Tolerance of Ambiguity in Four European Countries. A van Hooft, M van Mulken, U Nederstigt Advances in Advertising Research (Vol. IV), 351-364, 2013 | 27 | 2013 |
Language choice and persuasiveness. The effects of the use of English in product advertisements in Hong Kong A van Hooft, TP Truong The Language Factor in International Business: New Perspectives on Research …, 2012 | 25 | 2012 |
In Arabic, English, or a mix? Egyptian consumers’ response to language choice in product advertisements, and the role of language attitudes A van Hooft, F van Meurs, D Spierts Advances in advertising research VIII: Challenges in an age of dis …, 2017 | 24 | 2017 |
La conciencia intercultural y la adquisición de segundas lenguas ¿Predice el dominio de segundas lenguas el desarrollo de la conciencia intercultural? BP Andreu van Hooft Comajuncosas, Hubert Korzilius El español, lengua del mestizaje y la interculturalidad. XIII Congreso …, 2003 | 17* | 2003 |
¿ Un espacio literario intercultural en España? El polisistema interliterario en el estado español a partir de las traducciones de las obras pertenecientes a los sistemas … A van Hooft Santiago de Compostela: Universidade de Santiago de Compostela, 2005 | 14 | 2005 |
Textos y discursos de especialidad: El Español de los negocios APJV van Hooft BRILL, 2016 | 12 | 2016 |
El valor añadido de los anglicismos en la publicidad española. El impacto y la valoración social de las voces inglesas en los anuncios de la revista Elle A Van Hooft Frankfurt am Main: Peter Lang, 2006 | 11 | 2006 |
La negociación Intercultural: Un ejercicio práctico J Bolten, A van Hooft Comajuncosas Verlag Wissenschaft & Praxis, 1999 | 9 | 1999 |
La presencia del inglés en la red de Internet en lengua española: Las ofertas de empleo en www. monster. es A Van Hooft Revista signos 48 (88), 250-269, 2015 | 8 | 2015 |
Bilingual consumers’ response to the use of Catalan and Spanish in advertising in Catalonia A Van Hooft, F van Meurs, I van Mierlo Advances in advertising research X: Multiple touchpoints in brand …, 2019 | 7 | 2019 |
A Comparison of Mexican and US American students’ perceptions of high-low context business communication style A Hooft ITL-International Journal of Applied Linguistics 161 (1), 68-89, 2011 | 7 | 2011 |