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Tammo Bijmolt
Tammo Bijmolt
Professor of Marketing Research, University of Groningen
Geverifieerd e-mailadres voor rug.nl
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The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors
A Babić Rosario, F Sotgiu, K De Valck, THA Bijmolt
Journal of marketing research 53 (3), 297-318, 2016
12962016
Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior
JWC Arts, RT Frambach, THA Bijmolt
International Journal of Research in Marketing 28 (2), 134-144, 2011
8002011
Analytics for customer engagement
THA Bijmolt, PSH Leeflang, F Block, M Eisenbeiss, BGS Hardie, ...
Journal of service research 13 (3), 341-356, 2010
7742010
Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
J Leenheer, HJ Van Heerde, THA Bijmolt, A Smidts
International Journal of Research in Marketing 24 (1), 31-47, 2007
7282007
New empirical generalizations on the determinants of price elasticity
THA Bijmolt, HJ Van Heerde, RGM Pieters
Journal of marketing research 42 (2), 141-156, 2005
5542005
Generating global brand equity through corporate social responsibility to key stakeholders
A Torres, THA Bijmolt, JA Tribó, P Verhoef
International journal of research in marketing 29 (1), 13-24, 2012
4742012
Loyalty Programmes: Current Knowledge and Research Directions*
M Dorotic, THA Bijmolt, PC Verhoef
International Journal of Management Reviews 14 (3), 217-237, 2012
4242012
The impact of internal factors on the export success of Dutch small and medium-sized firms
THA Bijmolt, PS Zwart
Journal of Small business management 32 (2), 69, 1994
4171994
Will it spread or not? The effects of social influences and network topology on innovation diffusion
SA Delre, W Jager, THA Bijmolt, MA Janssen
Journal of Product Innovation Management 27 (2), 267-282, 2010
3842010
Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providers
V Melnyk, SMJ Van Osselaer, THA Bijmolt
Journal of Marketing 73 (4), 82-96, 2009
3672009
Meta-analysis in marketing when studies contain multiple measurements
THA Bijmolt, RGM Pieters
Marketing letters 12, 157-169, 2001
3502001
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
H Risselada, PC Verhoef, THA Bijmolt
Journal of Marketing 78 (2), 52-68, 2014
3142014
Specification of spatial models: A simulation study on weights matrices
S Stakhovych, THA Bijmolt
Papers in Regional Science 88 (2), 389-409, 2009
3122009
Targeting and timing promotional activities: An agent-based model for the takeoff of new products
SA Delre, W Jager, THA Bijmolt, MA Janssen
Journal of business research 60 (8), 826-835, 2007
2822007
Consumer memory for television advertising: A field study of duration, serial position, and competition effects
RGM Peters, THA Bijmolt
Journal of Consumer Research 23 (4), 362-372, 1997
2771997
Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias
J Schmidt, THA Bijmolt
Journal of the Academy of Marketing Science 48, 499-518, 2020
2242020
Children's understanding of TV advertising: Effects of age, gender, and parental influence
THA Bijmolt, W Claassen, B Brus
Journal of Consumer Policy 21 (2), 171-194, 1998
2171998
Advancing research on loyalty programs: a future research agenda
E Breugelmans, THA Bijmolt, J Zhang, LJ Basso, M Dorotic, P Kopalle, ...
Marketing Letters 26, 127-139, 2015
2102015
Marketing perspectives on digital business models: A framework and overview of the special issue
PC Verhoef, THA Bijmolt
International Journal of Research in Marketing 36 (3), 341-349, 2019
2072019
To keep or not to keep: Effects of online customer reviews on product returns
A Minnema, THA Bijmolt, S Gensler, T Wiesel
Journal of retailing 92 (3), 253-267, 2016
1992016
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Artikelen 1–20