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Alvin Silk
Alvin Silk
Lincoln Filene Professor, Harvard Business School
Verified email at hbs.edu
Title
Cited by
Cited by
Year
Pre-test-market evaluation of new packaged goods: A model and measurement methodology
AJ Silk, GL Urban
Journal of marketing Research 15 (2), 171-191, 1978
7541978
On the reliability and predictive validity of purchase intention measures
MU Kalwani, AJ Silk
Marketing Science 1 (3), 243-286, 1982
4221982
Measuring influence in organizational purchase decisions
AJ Silk, MU Kalwani
Journal of Marketing Research 19 (2), 165-181, 1982
3461982
What is marketing?
AJ Silk
Harvard Business Press, 2006
2782006
Recall, recognition, and the measurement of memory for print advertisements
RP Bagozzi, AJ Silk
Marketing Science 2 (2), 95-134, 1983
2251983
Physicians Report On Patient Encounters Involving Direct-To-Consumer Advertising: Doctors see both positive and some negative effects on their patients and practices.
JS Weissman, D Blumenthal, AJ Silk, M Newman, K Zapert, R Leitman, ...
Health Affairs 23 (Suppl1), W4-219-W4-233, 2004
2122004
Measure unreliability: a hidden threat to cross-national marketing research?
HL Davis, SP Douglas, AJ Silk
Journal of Marketing 45 (2), 98-109, 1981
2091981
Consumers' Reports On The Health Effects Of Direct-To-Consumer Drug Advertising: This study found no widespread adverse health affects resulting from drug ads aimed at …
JS Weissman, D Blumenthal, AJ Silk, K Zapert, M Newman, R Leitman
Health affairs 22 (Suppl1), W3-82-W3-95, 2003
1862003
Estimating dynamic effects of market communications expenditures
DB Montgomery, AJ Silk
Management Science 18 (10), B-485-B-501, 1972
1741972
The influence of advertising's affective qualities on consumer response
AJ Silk, TG Vavra
[Cambridge, MIT], 1973
1341973
Overlap among self-designated opinion leaders: A study of selected dental products and services
AJ Silk
Journal of Marketing Research 3 (3), 255-259, 1966
1331966
A multiple-product sales force allocation model
DB Montgomery, AJ Silk, CE Zaragoza
Management Science 18 (4-part-ii), P-3-P-24, 1971
1091971
Interaction and influence processes in personal selling
HL Davis, AJ Silk
Marketing: Critical Perspectives on Business and Management 5, 382, 2001
1072001
The emerging position of the Internet as an advertising medium
AJ Silk, LR Klein, ER Berndt
Netnomics 3, 129-148, 2001
972001
Clusters of consumer interests and opinion leaders’ spheres of influence
DB Montgomery, AJ Silk
Journal of Marketing Research 8 (3), 317-321, 1971
881971
Structure of repeat buying for new packaged goods
MU Kalwani, AJ Silk
Journal of Marketing Research 17 (3), 316-322, 1980
751980
Scale and scope effects on advertising agency costs
AJ Silk, ER Berndt
Marketing Science 12 (1), 53-72, 1993
741993
Knowledge spillovers and growth in the disagglomeration of the US advertising‐agency industry
C King Iii, AJ Silk, N Ketelhöhn
Journal of Economics & Management Strategy 12 (3), 327-362, 2003
602003
Intermedia substitutability and market demand by national advertisers
AJ Silk, LR Klein, ER Berndt
Review of Industrial Organization 20, 323-348, 2002
582002
Industrial Advertising Effects and Budgeting Practices: What is known about the effects of industrial advertising? And how does this information affect budget decisions?
GL Lilien, AJ Silk, JM Choffray, M Rao
Journal of Marketing 40 (1), 16-24, 1976
581976
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