Can business model innovation help SMEs in the food and beverage industry to respond to crises? Findings from a Swiss brewery during COVID-19 E Bivona, M Cruz British Food Journal, 2021 | 74 | 2021 |
Grown local: Community attachment and market entries in the Franconian beer industry M Cruz, N Beck, FC Wezel Organization Studies 39 (1), 47-72, 2018 | 27 | 2018 |
The cruise industry workforce crunch–generational changes in work values of job seekers S Raub, M Cruz, J Gorka, D Hodari, L Saul Tourism Review, 2023 | 10 | 2023 |
Strategy and Knowledge Management in Humanitarian Organizations M Cruz, A Schmitt Decision-making in Humanitarian Operations, 55-75, 2019 | 3 | 2019 |
All we want is authentic beer: the role of geographic communities and authenticity on breweries' reactions to competition M Cruz, N Beck British Food Journal, 2022 | | 2022 |
El proceso de institucionalización de las prácticas de RSE en nutrición (2008-2018), una mirada desde los actores del campo, lógicas y trabajo institucional. I Cristina Carmona-Garcés, M Cruz, D Londoño-Correa Academy of Management Global Proceedings, 332, 2020 | | 2020 |
Stigma Transfer, Social Evaluations, and Category Dynamics in the US Luxury Hotel Industry M Cruz, J Goldenstein, P Haack Academy of Management Proceedings 2019 (1), 16437, 2019 | | 2019 |
Grown local M Cruz, N Beck, FC Wezel Organization studies, 2018 | | 2018 |
Trump’s presidential election M Cruz, J Goldenstein, P Haack Proceedings of the 34th EGOS Colloquium 2018, 2018 | | 2018 |
When the future is the past yet to arrive M Cruz, A Schmitt Proceedings of the 38th SMS annual conference, 2018, 2018 | | 2018 |
Balancing alancing tradition and innovatrion M Cruz Proceedings of the IFERA Research Development Workshop 2017, 2017 | | 2017 |
Building on the past to create the future M Cruz Proceedings of the 77th Annual Meeting of the Academy of Management, 2017 | | 2017 |
Building on the past to create the future: family-advantage and naming strategies in NP introduction M Cruz Academy of Management Proceedings 2017 (1), 11214, 2017 | | 2017 |
Welcome to New Institutionalism Workshop 2017, hosted at The Hebrew University of Jerusalem. HO Team Friedrich Schiller University of Jena, 2017 | | 2017 |
Institutional maintenance and the proliferation of hybrid lighthouses, 1950-2014 M Cruz, M Montauti Academy of Management Proceedings 2016 (1), 12539, 2016 | | 2016 |
Beyond Audience Expectations: Limits to Authenticity in the Franconian Microbrewery Industry M Cruz, N Beck Academy of Management Proceedings 2015 (1), 18466, 2015 | | 2015 |
When newcomers cannot break with authenticity: identity implications in the Franconian beer industry M Cruz, N Beck Academy of Management Proceedings 2013 (1), 14263, 2013 | | 2013 |