| Can business model innovation help SMEs in the food and beverage industry to respond to crises? Findings from a Swiss brewery during COVID-19 E Bivona, M Cruz British Food Journal, 2021 | 72 | 2021 |
| Grown local: Community attachment and market entries in the Franconian beer industry M Cruz, N Beck, FC Wezel Organization Studies 39 (1), 47-72, 2018 | 26 | 2018 |
| The cruise industry workforce crunch–generational changes in work values of job seekers S Raub, M Cruz, J Gorka, D Hodari, L Saul Tourism Review, 2023 | 9 | 2023 |
| Strategy and Knowledge Management in Humanitarian Organizations M Cruz, A Schmitt Decision-making in Humanitarian Operations, 55-75, 2019 | 3 | 2019 |
| All we want is authentic beer: the role of geographic communities and authenticity on breweries' reactions to competition M Cruz, N Beck British Food Journal, 2022 | | 2022 |
| El proceso de institucionalización de las prácticas de RSE en nutrición (2008-2018), una mirada desde los actores del campo, lógicas y trabajo institucional. I Cristina Carmona-Garcés, M Cruz, D Londoño-Correa Academy of Management Global Proceedings, 332, 2020 | | 2020 |
| Stigma Transfer, Social Evaluations, and Category Dynamics in the US Luxury Hotel Industry M Cruz, J Goldenstein, P Haack Academy of Management Proceedings 2019 (1), 16437, 2019 | | 2019 |
| Grown local M Cruz, N Beck, FC Wezel Organization studies, 2018 | | 2018 |
| Trump’s presidential election M Cruz, J Goldenstein, P Haack Proceedings of the 34th EGOS Colloquium 2018, 2018 | | 2018 |
| When the future is the past yet to arrive M Cruz, A Schmitt Proceedings of the 38th SMS annual conference, 2018, 2018 | | 2018 |
| Balancing alancing tradition and innovatrion M Cruz Proceedings of the IFERA Research Development Workshop 2017, 2017 | | 2017 |
| Building on the past to create the future M Cruz Proceedings of the 77th Annual Meeting of the Academy of Management, 2017 | | 2017 |
| Building on the past to create the future: family-advantage and naming strategies in NP introduction M Cruz Academy of Management Proceedings 2017 (1), 11214, 2017 | | 2017 |
| Welcome to New Institutionalism Workshop 2017, hosted at The Hebrew University of Jerusalem. HO Team Friedrich Schiller University of Jena, 2017 | | 2017 |
| Institutional maintenance and the proliferation of hybrid lighthouses, 1950-2014 M Cruz, M Montauti Academy of Management Proceedings 2016 (1), 12539, 2016 | | 2016 |
| Beyond Audience Expectations: Limits to Authenticity in the Franconian Microbrewery Industry M Cruz, N Beck Academy of Management Proceedings 2015 (1), 18466, 2015 | | 2015 |
| When newcomers cannot break with authenticity: identity implications in the Franconian beer industry M Cruz, N Beck Academy of Management Proceedings 2013 (1), 14263, 2013 | | 2013 |
Nikolaus BeckProfesser of Organization, University of LuganoVerified email at usi.ch
