Investigating brand community engagement and evangelistic tendencies on social media P Sharma, A Sadh, A Billore, M Motiani Journal of Product & Brand Management 31 (1), 16-28, 2022 | 55 | 2022 |
Mobile advertising: A review of the literature A Billore, A Sadh The Marketing Review 15 (2), 161-183, 2015 | 41 | 2015 |
I complain for your good? Re-examining consumer advocacy KR Jayasimha, A Billore Journal of Strategic Marketing 24 (5), 360-376, 2016 | 37 | 2016 |
Customer disengagement in business-to-business markets: A framework for analysis S Vatavwala, B Kumar, A Sharma, A Billore, A Sadh Industrial Marketing Management 105, 114-130, 2022 | 12 | 2022 |
Divergence or relevance in advertisements: what works in emerging markets? Evidence from Indian consumers A Billore, KR Jayasimha, A Sadh, R Nambudiri Journal of Global Marketing 33 (4), 225-241, 2020 | 9 | 2020 |
Polarizing brands: an investigation in tourism context. KR Jayasimha, AB Aditya Billore | 7 | 2015 |
Role of anthropomorphization on pro-social behavior AV Tapar, A Mishra, A Sadh, A Billore Journal of Indian Business Research 13 (1), 30-42, 2018 | 4 | 2018 |
Consumers’ Attitude towards Permission Based Mobile Advertising A Billore Pragyaan: Journal of Management 13 (7), 7-11, 2015 | 4 | 2015 |
Need for Touch: A Barrier in Online Shopping—Identifying Compensatory Factors in an Online Context J Pandey, A Sadh, A Billore Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 3 | 2017 |
Paternity leave: stepchild of family-friendly policies moderating role of traditional masculinity ideology B Maheshwari, J Pandey, A Billore Personnel Review 51 (7), 1772-1787, 2022 | 1 | 2022 |
Low power design of variable centre frequency CMOS VCO A Billore, CS Rajput, DK Mishra International journal of electronics 94 (12), 1109-1119, 2007 | 1 | 2007 |
Does the cinematic depiction of a place deceive viewers’ perception of its reality? Exploring movie-induced destination stereotypes A Billore Tourism Recreation Research, 1-18, 2024 | | 2024 |
Farm Electronics: The Business-to-Business Marketing Dilemma A Billore Ivey Cases, 1-12, 2020 | | 2020 |
Exploring the Influence of Movie Genre on Destination Image and Travel Intentions A Billore, S Trivedi 한국관광학회 국제학술발표대회집 83, 579-583, 2018 | | 2018 |