Gregory M. Rose
Gregory M. Rose
Professor of Marketing, University of Washington
Verified email at
Cited by
Cited by
Adolescent skepticism toward TV advertising and knowledge of advertiser tactics
DM Boush, M Friestad, GM Rose
Journal of consumer research 21 (1), 165-175, 1994
The role of brand personality in charitable giving: An assessment and validation
BT Venable, GM Rose, VD Bush, FW Gilbert
Journal of the academy of marketing science 33 (3), 295-312, 2005
Export performance and market orientation: Establishing an empirical link
GM Rose, A Shoham
Journal of Business Research 55 (3), 217-225, 2002
A functional model of fan attendance motivations for college football
LR Kahle, KM Kambara, GM Rose
Sport Marketing Quarterly 5, 51-60, 1996
Market orientation and performance: a meta‐analysis
A Shoham, GM Rose, F Kropp
Marketing Intelligence & Planning 23 (5), 435-454, 2005
The effects of cultural dimensions on ethical decision making in marketing: An exploratory study
LC Lu, GM Rose, JG Blodgett
Journal of business Ethics 18, 91-105, 1999
Ethical sensitivity to stakeholder interests: A cross-cultural comparison
JG Blodgett, LC Lu, GM Rose, SJ Vitell
Journal of the Academy of Marketing Science 29 (2), 190-202, 2001
Effects of advertising-evoked vicarious nostalgia on brand heritage
A Merchant, GM Rose
Journal of business research 66 (12), 2619-2625, 2013
A test of the validity of Hofstede's cultural framework
JG Blodgett, A Bakir, GM Rose
Journal of consumer marketing 25 (6), 339-349, 2008
Store-evoked affect, personalities, and consumer emotional attachments to brands
UR Orth, Y Limon, G Rose
Journal of Business Research 63 (11), 1202-1208, 2010
Consumer socialization, parental style, and developmental timetables in the United States and Japan
GM Rose
Journal of Marketing 63 (3), 105-119, 1999
The influence of family communication patterns on parental reactions toward advertising: A cross-national examination
GM Rose, VD Bush, L Kahle
Journal of Advertising 27 (4), 71-85, 1998
Developing the organization's sensemaking capability: Precursor to an adaptive strategic marketing response
S Neill, D McKee, GM Rose
Industrial Marketing Management 36 (6), 731-744, 2007
The impact of consumer animosity on attitudes towards foreign goods: a study of Jewish and Arab Israelis
M Rose, GM Rose, A Shoham
Journal of Consumer Marketing 26 (5), 330-339, 2009
Family communication and children's purchasing influence: a cross-national examination
GM Rose, D Boush, A Shoham
Journal of Business Research 55 (11), 867-873, 2002
Managing culturally diverse buyer-seller relationships: The role of intercultural disposition and adaptive selling in developing intercultural communication competence
VD Bush, GM Rose, F Gilbert, TN Ingram
Journal of the Academy of Marketing Science 29 (4), 391-404, 2001
How personal nostalgia influences giving to charity
A Merchant, JB Ford, G Rose
Journal of Business Research 64 (6), 610-616, 2011
The effect of strategic complexity on marketing strategy and organizational performance
S Neill, GM Rose
Journal of business research 59 (1), 1-10, 2006
Publications in major marketing journals: an analysis of scholars and marketing departments
AU Bak, SJ Vitell, GM Rose
Journal of Marketing Education 22 (2), 99-107, 2000
Market orientation: A replication, cross-national comparison, and extension
A Shoham, GM Rose
Journal of Global Marketing 14 (4), 5-25, 2001
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