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Edwin J. Nijssen
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Exploring product and service innovation similarities and differences
EJ Nijssen, B Hillebrand, PAM Vermeulen, RGM Kemp
International journal of research in marketing 23 (3), 241-251, 2006
6252006
Performance effects of using the balanced scorecard: a note on the Dutch experience
GJM Braam, EJ Nijssen
Long range planning 37 (4), 335-349, 2004
5352004
Examining the animosity model in a country with a high level of foreign trade
EJ Nijssen, SP Douglas
International Journal of Research in Marketing 21 (1), 23-38, 2004
5342004
Executive insights: Integrating branding strategy across markets: Building international brand architecture
SP Douglas, CS Craig, EJ Nijssen
Journal of International Marketing 9 (2), 97-114, 2001
4272001
On the use of “borrowed” scales in cross‐national research: A cautionary note
SP Douglas, EJ Nijssen
International marketing review, 2003
2382003
Determinants of the adoption of new product development tools by industrial firms
EJ Nijssen, RT Frambach
Industrial Marketing Management 29 (2), 121-131, 2000
2372000
Success factors of line extensions of fast‐moving consumer goods
EJ Nijssen
European Journal of Marketing, 1999
2291999
Consumer world-mindedness, social-mindedness, and store image
EJ Nijssen, SP Douglas
Journal of International Marketing 16 (3), 84-107, 2008
2032008
Strategic reactions of national brand manufacturers towards private labels: An empirical study in The Netherlands
PC Verhoef, EJ Nijssen, LM Sloot
European Journal of Marketing, 2002
2012002
Investigating industry context effects in consumer-firm relationships: preliminary results from a dispositional approach
E Nijssen, J Singh, D Sirdeshmukh, H Holzmüeller
Journal of the Academy of Marketing Science 31 (1), 46-60, 2003
1892003
Consumer world-mindedness and attitudes toward product positioning in advertising: An examination of global versus foreign versus local positioning
EJ Nijssen, SP Douglas
Journal of International Marketing 19 (3), 113-133, 2011
1872011
Exploring CRM effectiveness: an institutional theory perspective
B Hillebrand, JJ Nijholt, EJ Nijssen
Journal of the Academy of Marketing Science 39 (4), 592-608, 2011
1842011
Awareness, use and effectiveness of models and methods for new product development
EJ Nijssen, KFM Lieshout
European Journal of Marketing, 1995
1641995
Accelerating new product development: A preliminary empirical test of a hierarchy of implementation
EJ Nijssen, ARL Arbouw, HR Commandeur
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1995
1261995
Unraveling willingness to cannibalize: a closer look at the barrier to radical innovation
EJ Nijssen, B Hillebrand, PAM Vermeulen
Technovation 25 (12), 1400-1409, 2005
1132005
Don’t just fix it, make it better! Using frontline service employees to improve recovery performance
GAH Van der Heijden, JJL Schepers, EJ Nijssen, A Ordanini
Journal of the Academy of marketing Science 41 (5), 515-530, 2013
1042013
Conjoining international marketing and relationship marketing: exploring consumers’ cross-border service relationships
EJ Nijssen, H van Herk
Journal of International Marketing 17 (1), 91-115, 2009
952009
A laddering approach to the use of methods and techniques to reduce the cycle time of new‐to‐the‐firm products
F Langerak, E Peelen, E Nijssen
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1999
941999
Understanding workplace boredom among white collar employees: Temporary reactions and individual differences
GAH Van der Heijden, JJL Schepers, EJ Nijssen
European Journal of Work and Organizational Psychology 21 (3), 349-375, 2012
902012
ERP use: exclusive or complemented?
L Elbertsen, J Benders, E Nijssen
Industrial Management & Data Systems, 2006
812006
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Artikelen 1–20