Mental representation and perceived similarity: How abstract mindset aids choice from large assortments J Xu, Z Jiang, R Dhar Journal of Marketing Research 50 (4), 548-559, 2013 | 83 | 2013 |
Been there, done that: The impact of effort investment on goal value and consumer motivation Y Zhang, J Xu, Z Jiang, SC Huang Journal of Consumer Research 38 (1), 78-93, 2011 | 69 | 2011 |
Beautiful and confident: how boosting self-perceived attractiveness reduces preference uncertainty in context-dependent choices Z Jiang, J Xu, M Gorlin, R Dhar Journal of Marketing Research 58 (5), 908-924, 2021 | 19 | 2021 |
Using virtual reality to implement disability studies’ advocacy principles: uncovering the perspectives of people with disability Z Jiang, A Meltzer, X Zhang Disability & Society 39 (6), 1592-1612, 2024 | 4 | 2024 |
Designing a virtual reality video for disability inclusion: an action design research X Zhang, S Pan, Y Tim, Z Jiang | 1 | 2022 |
Awe, Fear Or Mixed? the Curious Case of Threat Awe S H Chaudhury, N Garg, Z Jiang ACR Asia-Pacific Advances, 2018 | | 2018 |
Flexibility Matters: The Effect of Exposure to High Variety on New Product Evaluations Z Jiang, J Xu, R Dhar Asia-Pacific Advances in Consumer Research 2015, 160, 2015 | | 2015 |
Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations Z Jiang, J Xu, R Dhar ACR North American Advances, 2013 | | 2013 |
Of the Bold and the Beautiful: Feeling Beautiful Leads to Bolder Choices Z Jiang, M Gorlin, J Xu, R Dhar ACR North American Advances, 2011 | | 2011 |
Can Thinking Abstractly Help Choosing From Large Assortments? J Xu, Z Jiang, R Dhar ACR North American Advances, 2011 | | 2011 |
WEB APPENDIX L Xu, R Mehta, DW Dahl | | |