Oliver Götz

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Co-authors

Bradley WilsonAssociate Professor of Communication, Brand and Urban Creative Cultures, Universidad de Los AndesVerified email at uniandes.edu.co
Christian M. RingleProfessor of Management, Hamburg University of Technology, Technische Universität Hamburg, TUHHVerified email at tuhh.de
Barak LibaiMarketing Professor, Reichman University (formally IDC), Herzliya , IsraelVerified email at idc.ac.il
Hans RisseladaAssociate Professor at the University of GroningenVerified email at rug.nl
Andrew T. StephenL'Oréal Professor of Marketing, Saïd Business School, University of OxfordVerified email at sbs.ox.ac.uk
Ruth N. BoltonArizona State UniversityVerified email at asu.edu
Sebastian TillmannsDepartment of Management, Technology, and Economics, ETH ZürichVerified email at ethz.ch
Martin WetzelsFull Professor of Marketing, EDHEC Business SchoolVerified email at edhec.edu
Soenke AlbersProfessor of Marketing and Innovation, Kühne Logistics UniversityVerified email at the-klu.org
Jörg HenselerProfessor, University of Twente, Enschede, NL; and NOVA IMS, Universidade Nova de Lisboa, PTVerified email at utwente.nl
Murali MantralaUniversity of MissouriVerified email at missouri.edu
Werner J. ReinartzProfessor of Marketing, Vice Rector at the Univ. of CologneVerified email at uni-koeln.de
Florian PallasControlExpert GmbHVerified email at controlexpert.com
Michael SteinerUniversity Witten/HerdeckeVerified email at uni-wh.de
Stefan StieglitzProfessor at University of Potsdam, GermanyVerified email at connected-organization.de

Oliver Götz

Professor für internationales B-to-B Marketing und Sales Management, ESB Business School, Reutlingen

Verified email at reutlingen-university.de - Homepage

CRM Sales Innovation Marketing Strategy


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Evaluation of structural equation models using the partial least squares (PLS) approach O Götz, K Liehr-Gobbers, M Krafft Handbook of partial least squares: Concepts, methods and applications, 691-711, 2009	2140	2009
Customer-to-customer interactions: broadening the scope of word of mouth research B Libai, R Bolton, MS Bügel, K De Ruyter, O Götz, H Risselada, ... Journal of service research 13 (3), 267-282, 2010	1063	2010
Analyse von strukturgleichungsmodellen mit hilfe der partial-least-squares (PLS)-methode O Götz, K Liehr-Gobbers Die Betriebswirtschaft 64 (6), 714, 2004	572	2004
Die Validierung von Strukturgleichungsmodellen mit Hilfe des partial-least-squares (PLS)-Ansatzes M Krafft, O Götz, K Liehr-Gobbers Handbuch PLS-Pfadmodellierung, Stuttgart, 71-86, 2005	466	2005
Messmodelle mit Konstrukten zweiter Ordnung in der betriebswirtschaftlichen Forschung S Albers, O Götz Die Betriebswirtschaft 66 (6), 669, 2006	238	2006
On the use of formative measurement specifications in structural equation modeling: A Monte Carlo simulation study to compare covariance-based and partial least squares model … CM Ringle, O Götz, M Wetzels, B Wilson METEOR Research Memoranda (RM/09/014), 2009	207	2009
Investigating the moderating role of fit on sports sponsorship and brand equity J Henseler, B Wilson, O Götz, C Hautvast International Journal of Sports Marketing and Sponsorship 8 (4), 34-42, 2007	169	2007
Implementation effects in the relationship between CRM and its performance I Dalla Pozza, O Goetz, JM Sahut Journal of Business Research 89, 391-403, 2018	163	2018
The evolution of marketing channel research domains and methodologies: an integrative review and future directions M Krafft, O Goetz, M Mantrala, F Sotgiu, S Tillmanns Journal of retailing 91 (4), 569-585, 2015	162	2015
Der Partial-Least-Squares-(PLS)-Ansatz zur Analyse von Strukturgleichungsmodellen O Götz, K Liehr-Gobbers Marketing-Centrum Münster, Inst. f. Marketing, Westf. Wilhelms-Univ., 2004	89	2004
Investigating organisational innovativeness: Developing a multidimensional formative measure F Pallas, F Böckermann, O Goetz, K Tecklenburg International journal of innovation management 17 (04), 1350009, 2013	69	2013
Handbook of partial least squares O Götz, K Liehr-Gobbers, M Krafft Handbook of Partial Least Squares. Springer Berlin Heidelberg. https://doi …, 2010	61	2010
Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen M Krafft, O Götz Grundlagen des CRM: Konzepte und Gestaltung, 325-356, 2006	57	2006
Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen M Krafft, O Götz Grundlagen des CRM: Strategie, Geschäftsprozesse und IT-Unterstützung, 213-246, 2011	48	2011
The role of sales and marketing in market-oriented companies O Goetz, AK Hoelter, M Krafft Journal of Personal Selling & Sales Management 33 (4), 353-371, 2013	46	2013
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit O Götz, WD Hoyer, M Krafft, WJ Reinartz Kundenzufriedenheit, 369-394, 2012	42	2012
How to separate the wheat from the chaff: Improved variable selection for new customer acquisition S Tillmanns, F Ter Hofstede, M Krafft, O Goetz Journal of Marketing 81 (2), 99-113, 2017	40	2017
Erfolgreiche Implementierung von CRM-Strategien O Götz, M Krafft Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein …, 2017	30	2017
Customer Relationship Management öffentlicher und privater TV-Sender M Krafft, O Götz Handbuch Medien-und Multimediamanagement, 337-363, 2003	26	2003
Kundenkarten: Kundenkartenprogramme erfolgreich gestalten B Klingsporn Fachverl. der Verlag-Gruppe Handelsbl., 2007	21	2007

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