| Theorising from case studies: Towards a pluralist future for international business research C Welch, R Piekkari, E Plakoyiannaki, E Paavilainen-Mäntymäki Research methods in international business, 171-220, 2020 | 1888 | 2020 |
| ‘Good’case research in industrial marketing: Insights from research practice R Piekkari, E Plakoyiannaki, C Welch Industrial Marketing Management 39 (1), 109-117, 2010 | 458 | 2010 |
| Theoretical foundations of an international entrepreneurial culture P Dimitratos, E Plakoyiannaki Journal of International entrepreneurship 1, 187-215, 2003 | 435 | 2003 |
| The role of context in case study selection: An international business perspective K Poulis, E Poulis, E Plakoyiannaki International Business Review 22 (1), 304-314, 2013 | 357 | 2013 |
| Translation in cross-language international business research: Beyond equivalence A Chidlow, E Plakoyiannaki, C Welch Journal of International Business Studies 45, 562-582, 2014 | 344 | 2014 |
| Customer relationship management: A capabilities portfolio perspective E Plakoyiannaki, N Tzokas Journal of Database Marketing & Customer Strategy Management 9, 228-237, 2002 | 311 | 2002 |
| Strategic decision-making processes in internationalization: Does national culture of the focal firm matter? P Dimitratos, A Petrou, E Plakoyiannaki, JE Johnson Journal of world business 46 (2), 194-204, 2011 | 249 | 2011 |
| International entrepreneurial culture—Toward a comprehensive opportunity-based operationalization of international entrepreneurship P Dimitratos, I Voudouris, E Plakoyiannaki, G Nakos International Business Review 21 (4), 708-721, 2012 | 226 | 2012 |
| Female role stereotypes in print advertising: Identifying associations with magazine and product categories E Plakoyiannaki, Y Zotos European Journal of Marketing 43 (11/12), 1411-1434, 2009 | 217 | 2009 |
| Case selection in international business: key issues and common misconceptions M Fletcher, E Plakoyiannaki Rethinking the case study in international business and management research, 2011 | 214 | 2011 |
| The case study in family business: An analysis of current research practices and recommendations T Leppäaho, E Plakoyiannaki, P Dimitratos Family Business Review 29 (2), 159-173, 2016 | 196 | 2016 |
| Riding the waves of family firm internationalization: A systematic literature review, integrative framework, and research agenda F Debellis, E Rondi, E Plakoyiannaki, A De Massis Journal of World Business 56 (1), 101144, 2021 | 185 | 2021 |
| The global smaller firm in international entrepreneurship P Dimitratos, E Plakoyiannaki, A Pitsoulaki, HJ Tüselmann International Business Review 19 (6), 589-606, 2010 | 178 | 2010 |
| SME internationalization: How does the opportunity-based international entrepreneurial culture matter? P Dimitratos, JE Johnson, E Plakoyiannaki, S Young International Business Review 25 (6), 1211-1222, 2016 | 177 | 2016 |
| Images of women in online advertisements of global products: Does sexism exist? E Plakoyiannaki, K Mathioudaki, P Dimitratos, Y Zotos Journal of business ethics 83, 101-112, 2008 | 177 | 2008 |
| Reconciling theory and context: How the case study can set a new agenda for international business research C Welch, E Paavilainen-Mäntymäki, R Piekkari, E Plakoyiannaki Journal of International Business Studies 53 (1), 4-26, 2022 | 172 | 2022 |
| SME internationalization beyond exporting: A knowledge-based perspective across managers and advisers MC Stoian, P Dimitratos, E Plakoyiannaki Journal of World Business 53 (5), 768-779, 2018 | 161 | 2018 |
| Legitimizing diverse uses for qualitative research: A rhetorical analysis of two management journals C Welch, E Plakoyiannaki, R Piekkari, E Paavilainen‐Mäntymäki International Journal of Management Reviews 15 (2), 245-264, 2013 | 133 | 2013 |
| How critical is employee orientation for customer relationship management? Insights from a case study E Plakoyiannaki, N Tzokas, P Dimitratos, M Saren Journal of Management Studies 45 (2), 268-293, 2008 | 133 | 2008 |
| Three pathways to case selection in international business: A twenty–year review, analysis and synthesis M Fletcher, Y Zhao, E Plakoyiannaki, T Buck International Business Review 27 (4), 755-766, 2018 | 128 | 2018 |
Pavlos DimitratosProfessor of International Business, ASBS, University of GlasgowGeverifieerd e-mailadres voor glasgow.ac.uk
