Colleen Bee
Colleen Bee
Associate Professor of Marketing, Oregon State University
Verified email at - Homepage
Cited by
Cited by
Relationship marketing in sports: A functional approach.
CC Bee, LR Kahie
Sport marketing quarterly 15 (2), 2006
Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context
CC Bee, ME Havitz
International Journal of Sports Marketing and Sponsorship 11 (2), 37-54, 2010
Suspense as an experience of mixed emotions: Feelings of hope and fear while watching suspenseful commercials
R Madrigal, C Bee
Advances in consumer research 32, 561, 2005
Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions
CC Bee, R Madrigal
Journal of Consumer Behaviour 12 (5), 370-381, 2013
Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
C Bee, V Dalakas
Journal of Marketing Communications 21 (6), 408-424, 2015
The role of cognitive appraisal and emotions of family members in the family business system
C Bee, DO Neubaum
Journal of Family Business Strategy 5 (3), 323-333, 2014
Gender and personality drivers of consumer mixed emotional response to advertising
UR Orth, K Malkewitz, C Bee
Journal of Current Issues & Research in Advertising 32 (1), 69-80, 2010
From passion to obsession: Development and validation of a scale to measure compulsive sport consumption
KD Aiken, C Bee, N Walker
Journal of Business Research 87, 69-79, 2018
It's not whether you win or lose; It's how the game is played
CC Bee, R Madrigal
Journal of Advertising 41 (1), 47-58, 2012
The effect of suspense on enjoyment following a desirable outcome: The mediating role of relief
R Madrigal, C Bee, J Chen, M LaBarge
Media Psychology 14 (3), 259-288, 2011
Are you with us or against us? The role of threat and anger in sport sponsorship
C Bee, J King, J Stornelli
Journal of business research 124, 698-707, 2021
Outcomes are in the eye of the beholder
C Bee, R Madrigal
Journal of Media Psychology, 2013
Marketing through sports entertainment: A functional approach
S Jones, C Bee, R Burton, LR Kahle
The Psychology of Entertainment Media, 313-326, 2003
Mixed emotions: what if I feel good and bad?
CC Bee
University of Oregon, 2005
The paradoxes of smartphone use: Understanding the user experience in today's connected world
A Faber, C Bee, M Girju, N Onel, AM Rossi, M Cozac, RJ Lutz, G Nardini, ...
Journal of Consumer Affairs 56 (3), 1260-1283, 2022
The simultaneous sponsorship of rival teams: Beyond ingroup favoritism and outgroup animosity
C Bee, V Dalakas, J Chen
Psychology & Marketing 39 (1), 196-213, 2022
Coping with mixed emotions
CC Bee, R Madrigal
ACR North American Advances, 2007
Who is trying to persuade me? Exploring consumer interpretations of endorsement based advertising
C Bee, SA Jones, CM Bogash
Marketing Theory and Applications 108, 2007
Hope and fear in the experience of suspense
R Madrigal, C Bee, J Chen
Cognition and Emotion 36 (6), 1074-1092, 2022
Introduction to special issue on sport marketing and sponsorship
C Bee, V Dalakas
Journal of Business Research 124, 695-697, 2021
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