Erol Pala

120

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Jan KietzmannGustavson School of Business, University of Victoria, BC, CanadaVerified email at uvic.ca
Jeannette PaschenPhDVerified email at indek.kth.se
Rebecca DolanAssociate Professor of Marketing & Wine Business, University of AdelaideVerified email at adelaide.edu.au
Janin K HentzenUniversity of AdelaideVerified email at adelaide.edu.au
Arvid O. I. HoffmannProfessor of Marketing at Adelaide Business SchoolVerified email at adelaide.edu.au
Patrick van EschKennesaw State UniversityVerified email at kennesaw.edu
Sommer KapitanAuckland University of TechnologyVerified email at aut.ac.nz

Erol Pala

Auckland University of Technology

Verified email at autuni.ac.nz


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research JK Hentzen, A Hoffmann, R Dolan, E Pala International Journal of Bank Marketing 40 (6), 1299-1336, 2022	94	2022
Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources J Paschen, U Paschen, E Pala, J Kietzmann Australasian Marketing Journal 29 (3), 243-251, 2021	70	2021
Simulated satiation through reality‐enhancing technology E Pala, S Kapitan, P van Esch Psychology & Marketing 39 (3), 483-494, 2022	27	2022
Artificial intelligence, marketing, and the history of technology: Kranzberg’s laws as a conceptual lens C Pitt, J Paschen, J Kietzmann, LF Pitt, E Pala Australasian Marketing Journal 31 (1), 81-89, 2023	22	2023
Preference for partner or servant brand roles depends on consumers’ power distance belief P Van Esch, YG Cui, A Sledge, G Das, E Pala Journal of Business Research 162, 113896, 2023	3	2023
Simulated satiation: A scale measure of satiation in reality-enhancing technologies E Pala Rangahau Aranga: AUT Graduate Review 1 (1), 2022		2022

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